The Trials and Tribulations of Running YouTubers

Plus you’re capping your earnings with one brand and generally one budget is smaller than multiple totted up.

I’d guess that Cole’s deal is 10k cash, 10-15k worth of kit, 10k of event support or activations. That’s a round about way of saying, it’s 10k cash and a load of sh*t that’s cheaper for us.

Ben will do 10k in one trip with the right brand.

Wow, so Ben is actually the enlightened one? And yet he is so dim! Crikey, I need a lie down.

Sorry, but you're picking numbers from thin air, mate.

Got any concrete idea of what these guys earn as you're trying to come across as an expert.

Even if you know a YouTuber/Instagrammer from a different genre it's not relatable. Certain industries pay more than others.

I'm not saying Cole or anyone is earning £10k or £50k, I don't know, but what I do know is that none of these UK YouTubers walking around saying "I'm a pro" seem to be living a glamorous life in a nice house.

Do they have agents and managers because of they don't then do they even know the value of what they do? But then again if they do have an agent or manager that's someone's else skimming off your pile.

Happy to help proven incorrect on this. I hope they do make good money because it is not as easy as you'd think to build a channel on YouTube but people need to realise that it doesn't matter if you have 500 subscribers or 500,000, if you're only getting 3,000 views a video, who is throwing £10k at you?

I'd be amazed if Cole has this sort of deal! If he did, give his living situation, he could train full time.

My guess would be several pairs of trainers, some running clothes and entry and accommodation for Berlin.

Perfect analysis!! I had to skip through most of his new video. Couldn't stomach to watch. It's getting a little absurd but if you look at all the comments they are all so praiseworthy. Definitely not smart to try and lose weight in the midst of a marathon block. Can't believe he made his wife watch the whole video with that crossfit dude. I feel bad for her. Get over yourself dude. The less you make it about you the better. The last thing you need is get all neurotic with macros. Just eat clean and fuel properly! You're running 80 plus mile weeks you need fuel.

I’d love to agree with you but you’re dealing with a sport that has marketed its own sport at an embarrassing level for decades, influencers come along and it’s an easy win to hit quota to throw money at someone who deems to be hot in the moment.

Believe me or not, I literally write these contracts and respresent individuals fighting for work.

An outrageous example is 30k for one YouTube series. Why? Because the representative of the brand didn’t know their head from their arse and just threw the money at my client.

Ask me anything about what I think one influencer is earning and I’ll give a good idea.

Ben Is Running - 100-200k

Cole - f*ck all

Bester - sh*t load from his coaching circa 250k and likely 50-100k on top

Bowden - a sh*t load, Patreon, YouTube Adsense circa 3-5k a month, On circa 40-70k, sponsors on top

Welcome to 2025 where people earn a lot of money for what’s deemed as not worthy but if you’re that bothered by it, pick up your phone and film a video and create your own brand.

Is Phily injured? I don't think I have the appetite to watch it.

I watched it on fast forward so you don't have to, and I want my time back:

tl;dr covid, some glute issues, and then fell on a trail run. AFAICt, nothing deserving of an 8 minute video with a clickbait title

Looks like she flew out to Boston today to race Falmouth, so it can't have been that bad

Yeah, complete clickbait. She says the reason she made the video was that her channel is all about honesty; however, the video has a misleading "it's all over" type title.
Also, if you are honest, why do you have so many jump cut edits when you supposedly sincerely discuss challenges?

There is *no* way Ben is making 100-200k, be it in USD or GBP. None.

Oh again.Is that freakshow Mark Lewis still going?

Unsubscribed about a a year ago when he perpetually waved his, bang average, bird under my nose every video like he was some kind of James Bond figure.

Opted for PEDs rather than honest training.

Wacky, self-branded comedian as funny as cancer.

Made out fitness wasn't his life, but admits he doesn't have friends or drink, or go out.

What must his bird make of the whole setup?

Posts continuous, homoerotic, pictures of his muscled physique, laden with testosterone

Absolute, whack job. An oddball even by Ttoday's youtuber standards.

I was the poster who made the post that Mark based his whole YouTube video around.

I feel TERRIBLE.

Yes, all of that was tongue in cheek trolling, and not to be taken seriously AT ALL.

But I can't but feel he'd have been really hurt reading that.

It's a real eye opener that stuff written online may be read by whoever is the subject matter, and a lesson to myself.

A lesson to myself that trolling could actually be pretty damaging.

If you revisit this thread Mark, I'm sorry.

Even joke negativity is not a good thing.

Also I understand you were getting T shots for medical reasons.

You're in a multi-million pound house with 10 acres, and I'm at work.

I do think your (almost exclusively running) subscribers will be a little distanced from your channel now, but best of luck in your weights etc.

Sorry .

I've had to stop watching Phily's channel, the lame click bait titles and non-updates are too grating

That philly injury lol

I'd wager most trail runners on here me included have had worse falls than that and ran at least another half marathon on it to get back.

It does suck that she's getting back issues though, that could mess her block up

Are we sure she's getting back issues?

Or is she planting the seed now for her next "big swing" video after Chicago's results?

Gave it a go: Her husband is filming her crying on the side of the road when her glute has just seized up going up a hill 14M into a run. Talk about an overreaction. You're still there in realtime, it's literally only just come on, you dont know how bad it is, you've not seen any professional about it, and it's not surprising that the muscles are working hard 14M into a hilly route.

It made me think of all the drama we dont see behind the scenes and how this cant be the first time; she's overreacting and the Coach is stuck talking a grown adult out of an unnecessary crying spell instead of focusing on his other athletes, meanwhile her hubby is sat inside the car filming it all in the name of content.

Everything about this scenario is laughable, and I really dont understand if Philly thinks through what this type of stuff does for her personal brand. Also she decides not to announce which Marathon she's doing, even though all the press releases have gone out... just drop the ego and do the announcement bro..

The video has 6x the usual number of downvotes already, overshadowed only by her recent 'ranking running trends' which got over 700+ downvotes

find it mildly amusing that she think announcing her marathon is such a big deal, like anyone cares if a 2:30 runners turning up. she wont be getting paid for turning up, she may just get a hotel room and a couple of bit of toast for breakfast but for once she really isnt the star of the show.

latest video is pathetic, embarasing, im done

big fan of the running brooms. john is a real G, no fannying about, good old fashioned graft, not shilling any crap, just getting the job done interspersed with a quick history lesson. cracking job

I was generally one to defend Philly in the past- prior to the London build I thought she came off as at least having her head a bit more screwed on with regard to training and racing, and while her delivery has always been a little overhyped it also plays into most of the typical gen Z algorithm tricks enough that I could kind of understand it from a marketing perspective. (I’m probably more similar demographic-wise than most of this thread, and honestly her content and editing is fairly typical in that regard)

that all being said she’s definitely lost me since London and I get the sense there’s a bit of a mental spiral going on. I don’t think the race was down to anything more than going for a more aggressive build and maybe getting the balance off, but I think her response has been….far from productive to say the least. Seems like she’s racing again, which I think is probably better than disappearing up your own *rse overanalysing every workout and running solo TTs because you’re ’not ready’.

i do kind of wonder what her coaches take is- from what I’ve seen he just seems to go along with whatever she’s thinking so I don’t know how much involvement there is on that front. I do think she’d be better off with more of a group environment- IMO this is when having some solid peers around you makes a big difference, and social media probably isn’t helping.

Watched 'Middle Aged Running Man' for the first time based on recommendations from here, expecting it to be a bit crap based on the thumbnail and the title 'The parkrun I had to walk'. However, it was actually very amusing, he's quite the comedian. His in-car rant was almost Alan Partridge- esque and I laughed out loud when he had 'dark thoughts' about his chip shop visit during the uphill. Shall be watching his channel again.

Nine days of radio silence from SJD. Can’t finish FKTs and can’t win Pikes any longer. You would think that he would’ve posted an “I’m OK!” video for the DGR stans. Maybe he is truly contemplating retirement?