From the email:
"Also we can prepare a special dossier on IAAF testing which will show that one of the reasons why these Russian athletes come up positive is that they get tested a lot !!!"
In other words: they'll make up testing results to show whatever is most beneficial for the IAAF.
A larger part of the email:
Extraits de l’email de Nick Davies à Papa Massata Diack
Voici des extraits, en langue anglaise, de l’e-mail adressé le 19 juillet 2013 par Nick Davies à Papa Massata Diack :
« Dear Papa,
Following our discussion earlier I have already had some thoughts and believe that we need to do the following, in the strict confidence and control within a small circle of senior IAAF staff only. This mut be very secret.
(...)
4. Finally, as soon as possible, and ‘unofficially’ PR campaign to ensure that we avoid international media scandals related to the Moscow Championships especially in the British press, where the worst of the articles is coming from. This will require specialist PR skills (working only with me directly) from London, but I believe that if we consider using CSM we can also benefit from Seb’s political influence in the UK.
It is in his personal interest to ensure that the Moscow World Champs is a success and that people do not think that the media of his own country are trying to destroy it. We can work extremely hard in stopping any planed ‘attack’ on Russia from the British press press in the coming weeks.
5. Finally, I need to be able to sit down with the Anti-doping department and understand exactly what Russian ‘skeleton’ we have still in the cupboard regarding doping. I think that the time to have unveiled the various athletes was a long time ago and that now we need to be smart. These athletes, of course, should NOT be part of any Russian team for these World Championships and Valentin should be pressurised to make sur this is the case. If the guilty ones are not competing then we might as well wait until the event is over to announce them. Or we announce one or two BUT AT THE SAME TIME as athletes from other countries.
Also we can prepare a special dossier on IAAF testing which will show that one of the reasons why these Russian athletes come up positive is that they get tested a lot !!! In the same way, we can make the point that the WADA laboratory is the responsibility of WADA not IAAF and that if WADA decides there really is a problem, we have a plan B to do the tests in Lausanne instead (Gabriel confirmed this to me yesterday).
Papa, as soon as I have an idea of the price of this unofficial PR campaign I will let you know, but I will do everything in my power to protect the IAAF and the President.
All the best Nick »