I think people here are a little narrow-sighted about the association of the "Tinman" name with Schwartz in the real world outside this website.
For 99% of even people who loosely follow track, "Tinman" is the name of Drew Hunter and Sam Parsons' club, which they founded and put in the work to build a brand, not the nickname of their coach.
Schwartz even barely uses "Tinman" in his own branding -
https://runfastcoach.com/
- To the extent he does, I'd guess he added it after Drew and Sam put in lots of work to grow "Tinman" as a brand which he had not done.
There's also a reason the remote coaching done by TME guys uses "Hammer & Axe" - Schwartz certainly owns a trademark as applied to private coaching services.
TME probably owns trademark as used for a team/apparel designer, and I think they earned that with their labor, and there isn't really any evidence Schwartz did anything to help grow the club's brand? You're allowed to name things after people.