If you look earlier in this thread, I have an explanation on the usage of the ARC. It is unlike any "machine" and can enhance athletic performance, from an NFL running back, to a world ranked 10k runner or sprinter and, because of thoughtful engineering, can be safely used a month after a hip or knee replacement!
While a regular elliptical or bike may be ok for someone getting ready for a 4.5 hour marathon or general conditioning, their movements hamper the "exact" stride pattern needed for high level racing, sprinting, basketball, soccer, etc. The ARC movement, with the pedals always being parallel to the ground and the force being pushed to right under your center of gravity, enhances your normal stride power, using the glutes, hamstrings, quads and calves. With a regular eliptical or bike, you have that moment of "lull" as you go "over the hump" but with the ARC that "lull" doesn't exist, as the motion is constant power, causing a feeling of fatigue rather quickly, when using it at high speed and intensity. You can adjust the ARC for extended long sessions, but whether you are doing sprint intervals, a long session, or a mixture of the two, it is a very tough workout. The fact that many "average" gym goers, not into any specific athletic goals, don't continue with the ARC, while actual competitive athletes recognize it as something special, says a lot.
I would say once or twice a week on the ARC, supplementing your regular workouts or practices, is best, but everyone is different. The closest feeling to the ARC, as I use it, with 10-15 thirty second sprints, is doing uphill running intervals, stressing all needed muscles, but not taxing the joints at all, making it extremely safe.