it's got to be for scraps. he never did anything even close to the money he was getting with his last contract, adidas really took it in the back side with that one.
At least bonus clauses essentially went untouched?
I’m most excited about continuing to pursue my dreams with a fresh perspective, while also inspiring and connecting with the running community in new and meaningful ways.
As Capriotti once told me, “I don’t give a sh-t about selling shoes, I want medals” which means that every other company wanted to take something away from Nike so they have the same mentality. Meanwhile, this mentality opened the door for Brooks and Hoka to become dominant in the much larger road market.
I work in Data Analytics for an outdoor goods brand. FWIW, Nike has roughly a 40% market share in specialty running, while Brooks is ~10% and Hoka <5%. If you take every single running shoe brand, less Adidas, and combine them they still sell fewer specialty run shoes than Nike.
In no way am I arguing with you but this really surprises me. For several years when I've been at the start and/or finish of road races I see very few people in Nikes. Hoka, On, Brooks, Saucony, and New Balance all have a lot more people in them than are in Nikes. This also extends to things I see at other places. People wearing running shoes casually, grocery stores, doctors' offices, airport, terminals, etc. are rarely in Nikes.
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