The ultimate Christmas eve news dump. USATF finally posts 2023 tax returns and tries to explain why they now are -$5 million

Do tell. Link?

T&FN is spec work. I.E. they credential dozens at great meetings, have thousand of photos submitted, then picks 13 for $700. At least they pay something. No one else pays. Take it or leave it.

Do tell. Link?

Decades ago the Energy Drink & Food Bar companies pay T&FN $250,000 for a cover pic, $25,000 for each inside pic, as precious advertisment.

T&FN Editors make the picks.

The Snappers get zero of that.

The shoe companies followed suit soon thereafter and pay the same today.

Athletics Weekly in the UK pays a little less

Product Placement Ads are over 50 years old you nit wit.

USATF posts pics in Instagram then bills Puma/Adidas/Skechers/etc $100,000 for the 'Product Placement' and keeps it all?

Very gracious of volunteers to make that possible 'For the Love of the Sport'.

Never give an Athlete a Free Pic cuz they just sell it to Nike as Product Placement for $100,000 and don't give you back anything.

The way paper magazines are dying, Product Placement Ads are the only wat to survive.

USATF resells vids, quotes, posts, pics then keeps all the money yet USATF won't survie much longer.

It appears the 1978 Stevens Sports Act which created USOPC, USATf, etc. has failed.