Matt Fox/SweatElite harasses one of his clients after they called him out

Hi, Matt.

Like I'm semi-joking, but maybe he's on gear. Would it shock anyone if this fool was taking testosterone or something worse in his quest to finally break 2:20? You add some of that to an already unstable guy and it might not be a good combo.

Lmao this is so out of left field yet not at the same time. Didn't have this guy pegged as a massive antisemite but I'm not surprised. I really hope Hobbs, Bryce, Craig, etc think again before collaborating with this guy.

Hahahaha, after reading the updated screenshots in the Google docs, I’ve come to realize that Matt relies on chat gpt to avoid exposing himself as a deranged freak

A SUMMARY: This guy has shown himself to be INSANE time and time again. Basically no female U.S. runners wanted to work with him after there was drama in Boulder bc of him having some kind of romantic relationship that went south. A restraining order was involved apparently. He tends to interview and video far more male athletes as a result.

Coach Lee Troup (coaches Jake Reilly, used to coach Laura Thweatt) tweeted that no one should work with him and for the most part American females stayed away.

Then he got involved with U.K.-based Best Athletics (Nick Bester) and started a partnership with him before saying that Bester prevented coaching inquiries from filtering to him and that Bester gives boilerplate plans to all of his athletes (apparently pot calling the kettle black).

He then publicly shared the fact that Bester's best athlete at the time (runfluencer and coach Anya Culling takes thyroid medication) though now she is no longer involved with Best Athletics either and I don't think that situation ended well, coaches with RUNNA now).

Then Fox started a coaching relationship earlier this year with Max Frankel (a Boulder based triathlete) and fired him as his personal coach and as a SweatElite coaching academy coach in like a month.

He also used to host a segment on his podcast where he ranted about people who wronged him for half of each episode last winter.

Oh and he got banned from a race in Japan after wearing a bib with another athlete's name on it but said he didn't check bc it was in Japanese. Japan Running News wrote an article about the lifetime ban and Fox posted an angry response alleging that the author was jealous of another English media site operating in the running space there (he was over there to capture content around the Eikden race which he couldn't even really do bc of television rights restrictions) and Fox threatened legal action (baseless, he's on public streets so his image can be used in the news media plus the story was factual so in addition to being a deranged tool he's also just dumb).

Early on when Kipchoge was becoming more well-known in the marathon scene he published his "training" online as an e-book to make a profit and it was debunked by other coaches (I think even Coach Sang himself?). He also plagiarized a bunch of articles and posted them to his website.

Also iirc SweatElite just was purchased (or maybe is set to be purchased?) very recently by some other larger company so I wonder if this will affect that in any way. I think a new CEO has started already or was slated to begin soon.

I'm sure I'm forgetting a lot of stuff at this point. Sources: this board, SweatElite podcast and videos, Instagram stories from various ppl involved in this mess.

1) I think we need to ask Kofuzi and Eric Floberg (2 big Youtube running influencers who love to associate with Matt Fox) for a statement on this. Kofuzi is very much into the activist space, so I think he needs to come out and denounce this harassment. Someone needs to DM both of them.

2) Is SweatElite a registered US company? If so, someone needs to file a complaint for harassment against SweatElite.

This is out of hand and it's time for accountability and an apology.

You're right about it not technically being antisemitic, but that doesn't really make what he said any better.

This is hilarious.

Don't fukk with Matt....

You forgot about how one of his training partners who regularly appeared in his videos finished second in a national class marathon and then didn't really run at all after that.

when people conflate criticising israel with being anti-semitic I consider that itself anti-semitic

Matty is like 38 years old and still lives off a stipend from his mommy back in Australia. Perhaps that’s why he’s so angry?

This was almost a bit frightening actually. You hear of narcissists and how skilled they are at gaslighting but to see it exposed in real time. Far out. Like he sounded normal and rational enough before that you would wonder if his bad rep was all bs but after seeing this…I feel very bad for those women he bullied like this in the past.

there’s no gaslighting or skill here. it’s just a giant douche behaving like a giant douche.

cancel the fool. do runfluencers get cancelled though? the sport has a chauvinism problem...

I have wondered how he scrapes a living together - inconsistent and undependable posting of content doesn’t seem like it’s it (plus IIRC he has said previously that that doesn’t really make a lot of dough?).

It must be the coaching business right? If yes, so ironic given he called out Bester for taking on too many clients and charging them too much.

The worrying thing is how often he behaves like this and seems to get away with it.

A bit of heat on letsrun then next week he's got another brand deal or elite athlete to work with. Are brands not concerned about this kind of thing? Is a few thousand views on a YouTube video worth more?

Maybe it will be different this time as the recipients of his abuse have shared it publicly (although he's also been quite happy to share it publicly himself - IE Strava)

Whilst the abuse is particularly shocking this time, in general it's just par for the course.

Anyone who calls him out finds themself on the receiving end of abuse and threats of this sort of 'ive got X amount of followers I'm going to tell them Y'

Now even if Y is just completely fabricated most people decide to just back off and distance themselves rather than get into a public spat with someone who just has no moral compass at all.

I think that is understandable on their behalf as it's stressful - I guess that's why he does it! but it does give the impression that many of his earlier transgressions (a few of which were summarised above), are somewhat minor. But behind the scenes, they also involve these personal attacks.

Yikes, I googled him last night because I had no idea who he was, and I would have guessed he was pushing 50. I guess holding all that anger and hatred ages you.

Looks like the list just goes and on...

This person is nothing but trouble, and should be stopped immediately!
Great work guys! Let's keep it going, and share this louder so we can all prevent the next victim from getting hurt by this person.

He has so many followers that are completely unaware of his true face.

Disclaimer: This message was written by a genuine runner horrified from these stories, and not by ChatGPT 😂

Matt gets arrested at 6 AM in Scotland for trying to break down the door of his ex girlfriend in 2021. The 80 year old woman next door called the police first. Matt succeeds in intimidating her to not press charges as she thinks it will go away.

Few weeks later Matt emails her private nudes to her employer. That backfires and he gets a lawsuit and a criminal charge from that woman’s firm so he can’t go to that certain country (different from Scotland) without arrest at passport. Similar to Finland where he can no longer go after what happened with his ex Finnish fiancé there.