Portrait # Kilian Jornet now does anything and everything...
Kilian Jornet Burgada has left his mark on the Ultra-Trail. Spearhead of the democratization and (still relative) media coverage of the TRAIL, Kilian Jornet was able to attract attention with his charisma and talent.
He embodies the professionalization of TRAIL better than anyone, and it is quite legitimate as the man has crushed any hostile slope with his talent.
Now less visible (he has just won the Zegama for the... 9th time), the opportunity is given to us to take a more critical look at the champion. To stay connected to the TRAIl drip, wouldn't KJ be doing a little too much? Does he deal with the contradiction for financial purposes only?
Let’s dare to scratch the icon…
A delicate exercise to take a critical look at the idol of an entire people. To put the virtues of an athlete we admire into perspective, too. But love does not make us blind, on the contrary.
Are the adventures of Kilian Jornet now available like the adventures of Martine, you know, the famous comic strip... But less silly, and thank you very much!
What is dangerous about “doing everything and anything” is the slide, like a sudden avalanche, towards “doing everything and its opposite”. We won't go so far as to say that the public deserves better than that as the idolatrous trailer made every day shows a degree of level 10000m D+ stupidity but all the same... Let's see, a little respect.
Two contradictions about Kilian Jornet
Thus, Kilian Jornet, nature lover, officially drives for Mercedes-Benz. And then we retort:
we... Nothing, we just pick it up. And it’s true that it looks better than parading around in a Fiat Panda 4x4.
Kilian Jornet also draws his strength from the minerals of Volvic, plastic bottled water made in Danone. Better than being the face of Total or Exon, in fact…
Kilian Jornet’s historic sponsors
More consistent with the demands of HIS sport, Kilian Jornet is supported by Suunto and Salomon. His historical partner. The match between the excellence of the brand and its model inspires only approval. Be careful of sandwich man syndrome though.
Kilian Jornet's website is indeed transparent in relation to the character's supports. Commendable. Another partner figures prominently: GoPro.
In recent months, Kilian Jornet has been increasing his number of mountain expeditions equipped with his Gopro, screwed to his helmet! Strong images guaranteed, subjects to vertigo forbidden!
Kilian Jornet plays trick-or-treater
Kilian Jornet, the new responsible father who almost withdrew from the circuit to take the time, now plays death tricks in promotional format. Enough to exist through communication and the viral buzz of social networks. Kilian is dead (from the trail), long live Jornet (from the Mountain).
Kilian Jornet uses his aura to promote the work of his tender and gentle soul. Kilian Jornet on tour on TV sets to sell his latest work. Kilian Jornet as a social media expert to exist despite his withdrawal. An ambiguous relationship therefore with the public, celebrity, glory, and social networks.
A conflict of his generation, we would be tempted to think… On this ground, there are so many worse people than him. But high standards are the downside of excellence, and sometimes Kilian Jornet falls into the easy, the crude... while waiting for the grotesque?
We doubt this last step. However, we fear the ultimate slide. The fall, figuratively but especially literally. The latest images shared of the struggle in Kilian raise questions.
Spectacular certainly, and exposing to those who still needed it, the proof of the tightrope walking talents of the artist of the peaks, but also worrying. Like a drug addict having developed a tolerance to his product, the acrobatics become more and more perilous, always without a net, always steeper, taunting Gravity, death. The risks ? What risks? Above all, don’t tire the amorphous public…
Kilian Jornet, the responsible dad, is he now walking on a stone thread raised above Death...
