Jonathan Commentor wrote:
L&L have 4,800,000 cumulative views on their channel. They are quite possibly the most uncontroversial and universally liked runners to have that level of social media presence. They have been doing shoe reviews for ON for over a year now. They are an excellent choice for an NIL deal, more so than anyone else in the NCAA as a matter of fact, besides maybe Tuohy and Valby.
It seems, rather than questioning On’s decision to sign them, the thing to observe is the fact that they have been doing On reviews for a year and growing their online following. It seems these young men are astute businessmen playing the long game, doing what On would like them to be doing, but they have been doing it for free, proving their worth for over a year. No brainer to sign them.