Young Bros On NIL / What is ON thinking? Signs the Young twins to an NIL

I am willing to bet the nearly 200th place finish at NCAA XC was the deciding factor for the deal!

Humorously, in the wild world of NIL, one of the few things included in the ncaa and state regulations, is that a college's shoe and apparel deal takes precedence over NIL. That’s because schools/states did not want to lose shoe money and lobbied for this point.

ON certainly gets value from the Young's you tube, but they are also betting that the twins will turn out to be good runners. It's cheaper to lock up a price before someone becomes a star.

It's naive to think that only after top performances the phone will ring from shoe brands. The brands know both who is good and who is popular and act accordingly. In some cases the clever athletes are initiating contact themselves rather than waiting around for a phone call.

Why do all threads about them reek of jealousy form other college runners?

You all don't seem to realize that the deal Nike made with Stanford (and most other schools) is between Nike and Satnford. These 2 guys are not parties in the contract. If they haven't signed anything, they can wear anything. This deal, personal whim, whatever, trumps the Nike deal. They did not make the Nike deal and do not have to honor a contract between 2 other paeties. Offer, acceptance, consideration. None of these between the twins and Nike. Take a Contracts class. This will all become very clear.

But as runners for Stanford, might they not be bound by the Stanford-Nike contract?

They are bound, but they do have the right to attend Stanford , leave the team to run independently, and wear what they want.

Obviously, they are not leaving team, so watch and see what their kit is on Saturday.

At usatf meet, the kit will be whoever pays the travel. Stanford or ON.

Is this true? That's wild. Pics please.

That doesn't really tell us much. Not all shoes work for everyone. Dragonflies are great, but they really bother my daughter, so she wears the Adidas TYOs. If I worked for Nike, the Dragonflies would still really bother her and she would still need to wear something else. That would in no way imply that Dragonflies are bad, just that she can't wear them.

As an ex-Nike employee I’ll say that a Nike employee would NEVER EVER have their child run in non-Nike gear.

If the Dragonflies didn’t work you’d find another Nike shoe that did.

A year after I left Nike (to work in a different industry), one of my buddies I worked with at Nike gave me grief on social media for wearing a competitor’s gear.

It’s quite cult like.

I’d be shocked if Ritz’s kid isn’t wearing On gear.

Their kit on Saturday is just a small pittance in the grand scheme of what is going on here.

Apparel dwarfs the shoe market. Didn’t you watch their last video, modeling the ON jackets and casual shoes out near the ocean?

ON is getting a toe-hold in the apparel market, and looking to expand that product line.

Completely agree, the real value of sponsorship or legitimate nil is in how the sponsor uses the athlete, not in the tiny logo that might be on the athlete.

I'm often surprised that the shoe companies pay athletes and then don't use them in any way. As far as I know adidas did little with Tuohy, 2 Instagram posts. Meanwhile Nike made Valby the face of nxn.

Considering the top female supermodels make 7-figures, maybe N ike is currently getting a steal with Valby.

The modeling part of the paycheck could dwarf the track part, but a unique synergy is presented with select athletes.

These guys have a big following and they will do very well for the brand. A lot of guys like them because they are just good dudes. They will run fast for the brand

I think Leo’s 16th place at world junior cross country is a better indicator of his ability on grass, he burst his appendix in the middle of the season, he obviously just wasn’t very fit due to some health complications

Take this out of context and Rojo reaches a new low.

girl from Notre Dame just raced Boston in On spikes (she also has NIL with them). I believe they figured out a way- I assume when On first did an NIL with Juliette Whittaker & New Balance w/ Roisin. I can't think of anyone that was able to work it out with NILs of this magnitude before Stanford so their compliance department probably worked some magic.

Easy advertisement + Olympic year so not a waste guys

People will lose interest if these guys level off.

Did anyone else notice how (the quite beautiful) Olivia Markezich was bouncing off of that track?? Maybe the shoes had something to do with that? I considered starting a separate thread on this very topic.