And your assumption that Nike is racist is reasonable?
Before leaping to that conclusion, a reasonable person would take into account the fact that the vast majority of athletes that Nike sponsors and otherwise has under contract are black.
If you really wanted reasonable responses, you wouldn't make unreasonable assertions. But I suspect that it's not reasoned discussion that you're after.
Gee. A major corporation being racist. Or reflecting a racist fan base. How unreasonable.
Your claim is that Nike, specifically, is racist. And as I said, that makes no sense when you consider that most of the athletes that Nike has under contract are black. So, yes, your claim is unreasonable.
The various articles on this story mention that she worked with an agent to secure this deal. On the one hand, I think “good for her.” Obviously she has worked hard and deserves what she can get. On the other hand, she’s a rising high school senior. Is this going to be the new norm, with talented high school kids hiring agents to go after various NIL deals before they’ve even signed a letter of intent to compete at college?
I hope it all works out for the young woman, but it does this portend a sea change to the dynamic of high school competition? She’s 17, and now she has to think about a whole other set of concerns - marketability, incentive clauses, Instagram followers, business expenses, whatever. I hope running remains fun for her and not freighted with too many extra burdens.
High school kids have been doing NILs for years. Mary Lou Retton at 16 in 1984, Simone Biles at 18 w/ Nike in 2015. Michael Phelps, Shaun White, Williams sisters etc.
NIL isn't new, just that college athletes can now do them without losing NCAA eligibility. Issues that provoked the NCAA use of NIL were 1) high school kid athletes were getting paid 2) college kids who modeled, were musicians, actresses, video game stars, etc were getting paid. and 3) colleges were making money off the athletes with tv, Tix and jersey sales.
Gee. A major corporation being racist. Or reflecting a racist fan base. How unreasonable.
Your claim is that Nike, specifically, is racist. And as I said, that makes no sense when you consider that most of the athletes that Nike has under contract are black. So, yes, your claim is unreasonable.
My observation was that the 2nd fastest sprinter, who is white, got a NIL and the fastest, who also is the HS 100m record holder did not get one. And that I suspected that race played a part. Another posted noted that the athlete, not the company, pursues the NIL which caused me to be open to the idea race was not a factor.
The idea that it is unreasonable that race can play a part in corporate decisions is nuts.
In all reality, this is probably more of a case where Mia does it first, then Shawnti follows suit. The world is all about being resourceful, and sometimes you don't realize an avenue is possible until you see someone else do it.
You're completely wrong. Shawnti Jackson is not a typical teen runner. Her dad/ coach was a decade long world class professional runner who knows plenty of agents and sponsors. It's not like they are some clueless family who doesn't know how this stuff works.
The various articles on this story mention that she worked with an agent to secure this deal. On the one hand, I think “good for her.” Obviously she has worked hard and deserves what she can get. On the other hand, she’s a rising high school senior. Is this going to be the new norm, with talented high school kids hiring agents to go after various NIL deals before they’ve even signed a letter of intent to compete at college?
I hope it all works out for the young woman, but it does this portend a sea change to the dynamic of high school competition? She’s 17, and now she has to think about a whole other set of concerns - marketability, incentive clauses, Instagram followers, business expenses, whatever. I hope running remains fun for her and not freighted with too many extra burdens.
High school kids have been doing NILs for years. Mary Lou Retton at 16 in 1984, Simone Biles at 18 w/ Nike in 2015. Michael Phelps, Shaun White, Williams sisters etc.
NIL isn't new, just that college athletes can now do them without losing NCAA eligibility. Issues that provoked the NCAA use of NIL were 1) high school kid athletes were getting paid 2) college kids who modeled, were musicians, actresses, video game stars, etc were getting paid. and 3) colleges were making money off the athletes with tv, Tix and jersey sales.
I hear you. But all those people you name were Olympic medalists and/or on professional tours. Doesn’t it seem like new business models are emerging - think Olivia Dunne and Sam Hurley? You start your NIL hustle in high school so that you can continue “building your brand” through college…
It is interesting that the noname poster accuses a shoe company loaded with racial minority athletes, one of whom is the richest athlete of all time, of racism, while being the #1 supporters of the world's most genocidal regime themselves. Human hypocrisy and ignorance truly is unlimited.
It is interesting that the noname poster accuses a shoe company loaded with racial minority athletes, one of whom is the richest athlete of all time, of racism, while being the #1 supporters of the world's most genocidal regime themselves. Human hypocrisy and ignorance truly is unlimited.
Not interesting that this is a smear based on a lie.
My observation was that the 2nd fastest sprinter, who is white, got a NIL and the fastest, who also is the HS 100m record holder did not get one. And that I suspected that race played a part. Another posted noted that the athlete, not the company, pursues the NIL which caused me to be open to the idea race was not a factor.
Love all the jumping to conclusion posts here. White person got something that some think a black person should have gotten. Bang, it's racist. Not a chance that any other circumstances apply apparently. Shallow thinking is dangerous. One could consider that this is marketing more than performance related. Nike likes to sell stuff, so they see a strategic path to a market and this NIL fits for them. Just a thought. What do I know. I wasn't in the room when the objectives were being discussed. I do know racism exists. I also know that some incorrectly and without proof use it as an answer for everything they deem unfair.
I hear you. But all those people you name were Olympic medalists and/or on professional tours. Doesn’t it seem like new business models are emerging - think Olivia Dunne and Sam Hurley? You start your NIL hustle in high school so that you can continue “building your brand” through college…
You are right, there are 2 ways to make money with social as an athlete: build your brand or be really good. If you are really good, the brand builds itself.
Brahe-Pederson is very good, third all-time high school 200m, that makes her, let's say the Hobbs Kessler of the mile behind Ryan & Webb. Obviously something can go wrong, but like Hobbs, she's worth an investment risk.
A Dunne type in NCAA distance is Duke's Emily Cole, steeple/xc w/170k Instagram followers, who busts her butt to build her brand.
Plenty of brands, particularly fashion, cosmetic and jewelry, have capitalized on big social followings to get clicks and views. The big sports brands so far still prefer the authentic star athlete, with or without social. Nike can still drive a big story like Kipchoge's 1:59:40 without relying on the athlete's social.
I would think Nike wants Brahe-Pederson to focus on training to be a threat to make team USA - that would be a story, rather than hustle to build her social. It will be interesting to see what happens to all the social stars over next couple years. Ie. Is it better to be Emma Coburn or Emily Cole? Simone Biles or Livvy Dunne?
Don't care how fast she is (don't follow high school track) and I have never heard the name in my life.
First thought was "which one of her parents got her this deal?". Nothing about her makes her "deserve" this in comparison to her peers, and it's not going to help Nike at all. This is literally someone at Nike doing her dad (or mom?) a favor.
It is interesting that the noname poster accuses a shoe company loaded with racial minority athletes, one of whom is the richest athlete of all time, of racism, while being the #1 supporters of the world's most genocidal regime themselves. Human hypocrisy and ignorance truly is unlimited.
Not interesting that this is a smear based on a lie.
My observation was that the 2nd fastest sprinter, who is white, got a NIL and the fastest, who also is the HS 100m record holder did not get one. And that I suspected that race played a part. Another posted noted that the athlete, not the company, pursues the NIL which caused me to be open to the idea race was not a factor.
Mia is the FASTEST sprinter in 2023 in her event...outdoor 200m. Period.
Give it up, Putin-boy. You are as bad at this as your beloved Russians are at unprovoked invading of their neighbor.
Don't care how fast she is (don't follow high school track) and I have never heard the name in my life.
First thought was "which one of her parents got her this deal?". Nothing about her makes her "deserve" this in comparison to her peers, and it's not going to help Nike at all. This is literally someone at Nike doing her dad (or mom?) a favor.
Don't care how fast she is (don't follow high school track) and I have never heard the name in my life.
First thought was "which one of her parents got her this deal?". Nothing about her makes her "deserve" this in comparison to her peers, and it's not going to help Nike at all. This is literally someone at Nike doing her dad (or mom?) a favor.
Please troll harderer.
Oh you've changed my mind completely, she's going to break records, win championships and make world teams in college now.
Help us build the best running shoe review site for a chance to win a LetsRun t-shirt.Help us build the best running shoe review site for a chance to win one of 10 LetsRun t-shirts.