Tip of the iceberg. It was inevitable now with work-from-home. All highly paid white-collar employees, more so those working from home, have no idea they're standing on a trapdoor.
If you are in marketing/PR you are still safe--but only for certain industries (mortgage tech marketing, banking, medical, insurance).
This post was edited 46 seconds after it was posted.
There are waaay more people applying to digital marketing jobs in general, and search engine marketing jobs in particular, than there are job openings.
Too many people during the pandemic got into digital marketing because they thought it was a growing field and they could work remotely. The field is over saturated right now.
Going to push back on this, because while it sounds smart on paper, I am in a performance marketing agency right now and I know we are starving for talent and that it's the same across the industry. I get 3-5 linkedin messages a week headhunting me for SEM roles and I have three years experience in the field so am basically a baby. Meanwhile, friends in regular media are getting cut.
For every 10 applicants that come through the door at our agency, 9 are rubbish and the only experience they have is managing organic social or playing in the kiddy pool boosting Facebook Posts. If they are running google ads (very very very rarely, it's almost always socials), they don't know how to set up a Shopping feed, they're just doing the most basic text ads and passing it off as SEM experience. So yes, tons of applicants, who see the remote work opportunity, but none actually know what they are doing, and their resumes get insta trashed.
OP, I am serious, if you are already in marketing, don't just jump ship and start from zero in a completely new field - take the free Google courses in google analytics, google merchant centre and SA360 fundamentals, learn about things like floodlight bidding and portfolio targets and draw on your existing experience within marketing in the interview to knit together some plausible story of how you've applied it in your current role, and you will be far ahead of the rest of the candidates we get.
Some regular media folks are doing well, esp. in government spaces (ODOT communications officers, PR reps, PIOs for LE agencies).
Going to push back on this, because while it sounds smart on paper, I am in a performance marketing agency right now and I know we are starving for talent and that it's the same across the industry. I get 3-5 linkedin messages a week headhunting me for SEM roles and I have three years experience in the field so am basically a baby. Meanwhile, friends in regular media are getting cut.
For every 10 applicants that come through the door at our agency, 9 are rubbish and the only experience they have is managing organic social or playing in the kiddy pool boosting Facebook Posts. If they are running google ads (very very very rarely, it's almost always socials), they don't know how to set up a Shopping feed, they're just doing the most basic text ads and passing it off as SEM experience. So yes, tons of applicants, who see the remote work opportunity, but none actually know what they are doing, and their resumes get insta trashed.
OP, I am serious, if you are already in marketing, don't just jump ship and start from zero in a completely new field - take the free Google courses in google analytics, google merchant centre and SA360 fundamentals, learn about things like floodlight bidding and portfolio targets and draw on your existing experience within marketing in the interview to knit together some plausible story of how you've applied it in your current role, and you will be far ahead of the rest of the candidates we get. https://essays.edubirdie.com/marketing-assignment-help is where I get marketing assignment help.
I see the SEM job market in a particular way. We are not starving for talent. The vast majority of candidates have the skills and experience we're looking for. SEM is a much more complex and specialized field than social media marketing. It requires a deep understanding of Google Ads, Google Analytics, and other Google platforms. It also requires a strong understanding of SEO and keyword research.
Who is thinking about making a switch to SEM, I don't think it is necessary to start from zero in a completely new field. I encourage to leverage marketing skills in the job search. For example, I talk at the interviews about my experience with data analysis, campaign management, customer acquisition...
The most important thing is to be able to articulate how your existing skills and experience can be applied to SEM to improve their company)) If you can do that, you'll be ahead of the curve and you'll have a good chance of landing a job.
This post was edited 3 minutes after it was posted.
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