YersiniaPestis wrote:
I get it. The backstory is great, it has running, it has a powerful woman. But... the name just doesn't work.
I'm sure they thought that Nike was able to get people to say "Nyke" instead of Nike (like "bike") but it really didn't matter what those shoes were called as long as people were buying them. Also there wasn't an established shoe with a similar name.
This is a club people are looking to search for or find an it is always going to be confused wth Atlanta and autocorrected to Atlanta.
It would get an F in a basic marketing class.
Nike is from Greek mythology, so they didn’t have to get anyone to learn how to pronounce it. It had been around for awhile.
