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The damage is done to Bud Light. Their sales are down 40-80%. I read a story where a distributor had an event that normally sells 495 12oz pours and they ended up selling 4 bottles. Four.
It's an irrecoverable loss for AB unless the trans community starts guzzling beer right now. Even if the stupid Trumpers go back to drinking Budweiser next week, it's not like they're going to drink double the amount to offset AB's losses for this week.
The woke VP of marketing should rightfully be out of a job.
