These aren't just custom trainers with extra cushioning, cushioning robs you of energy, these are springs designed to create force. This is absolutely happening and it's an open secret in the industry that Nike is doing this. It's a competitive advantage and against the rules. Unfortunately, once records are broken and races are won it'll be too late, the damage will be done. Even if the shoes are declared illegal by the IAAF the publicity will be enormous and Nike will win again. The Addidas technology is different and doesn't involve springs.