Shoot, I was just looking for a copy of Skechers' print ad. Couldn't find it, but saw the tape itself may not have had an Adidas logo after all. They did photoshop the photo to pull the signboard logos (and all other Adidas logos) out though.
Shoot, I was just looking for a copy of Skechers' print ad. Couldn't find it, but saw the tape itself may not have had an Adidas logo after all. They did photoshop the photo to pull the signboard logos (and all other Adidas logos) out though.
Correcto wrote:
pop_pop! wrote:Between the photographer and Nike? Yes. Absolutely. You pay a little extra for some photographers. Others want to photoshop themselves as a kind of brand exercise.
We're assuming the IAAF/media rights owner gives the photographer full rights to images taken of their meet. Since this is the norm, lets' just go with it.
Correct. No different than a print ad for Olympic Trials or Olympic Games where an athlete had Toyota on the bib and the USOC has to protect BMW.
That said, what you can't do is remove the swoosh from the uniform. Like the earlier post about Oiselle, when they removed the swooshes they were in violation....adding other logos just made the situation worse. No one can remove the swoosh from national team uniform for any reason. USAT&F would have the authority to take the photo down or send a C&D.
This is all 100% correct.
Emma Coburn just tweeted out a photo from (I believe) the Olympics, and it looks like the swooshes on her spikes were edited out.
bad behavior all around? wrote:
Emma Coburn just tweeted out a photo from (I believe) the Olympics, and it looks like the swooshes on her spikes were edited out.
Once again, not a big deal
bad behavior all around? wrote:
Emma Coburn just tweeted out a photo from (I believe) the Olympics, and it looks like the swooshes on her spikes were edited out.
Nike didn't pay Coburn anything to wear Nikes at the Olympic Games.
ad man wrote:
What is good for the goose wrote:How long do you think it would take Capriotti to get on the phone to Mary W if the NYRR used a photo of Shalane in a USA uniform with the swoosh photoshopped out?
It's Nike's photo, they can do whatever they want with it. There are pictures on Nike's campus of Mo winning the 10K at the Olympics, and the adidas logo is photoshopped out. This is nothing new. You're making a big deal out of nothing.
Um... DIDN'T SPAR PAY MONEY TO SPONSOR THIS EVENT?
Part of that, obviously, is expecting their logo to show up where they paid for it to!
you can not not be serious wrote:
Um... DIDN'T SPAR PAY MONEY TO SPONSOR THIS EVENT?
Part of that, obviously, is expecting their logo to show up where they paid for it to!
It's an accepted practice. Removing logos from a uniform (or inserting another manufacturer's logo) is not.
The bit about Nike removing the adidas logo on Mo's uniform is fine because it's on display at their headquarters and not put out for wide public viewing.
Poor ol' Nick Symmonds 'shoppin' out Nike logos: https://instagram.com/p/z8oK7gt535/?modal=true
biting the hand wrote:
Poor ol' Nick Symmonds 'shoppin' out Nike logos:
https://instagram.com/p/z8oK7gt535/?modal=true
Yet Kara embracing her proud Nike past
https://instagram.com/p/z-eCw6zVi-/?modal=trueApparently the city of Prague is also a threat. They removed "Praha 2015" from the bib for some reason. I'd think Nike would want to highlight that the photo of their athlete was taken at a championship event, but I guess competition isn't important....
The issue that only a few seem to understand is the legality of keeping the logos in the images when used for COMMERCIAL purposes.
Nike (or any other company that isn't an official IAAF sponsor in these cases) can't use the Olympic, World Champ, etc. marks. Adidas pays to be an official sponsor of IAAF, so only adidas (or other IAAF sponsors) can use the marks associated with those events for commercial purposes.
As for non-IAAF sanctioned events, if you are using an image for commercial use, you have to get legal clearance for any logos seen in the images that aren't owned by you. Because this is tedious and often takes longer than brands are willing to wait, it is common practice (and often required) to remove "third party" logos from images that are used for advertising.
Skechers was obligated to change the photo for that ad. Note there are no official Baa Boston marathon logos and the ad copy does not say he won the Boston Marathon. It says he won Boston. They would only allow official sponsors to use the official logos. Most likely the Baa approved the Skechers ad in only that format since they are not affiliated with the event.
This is similar to how another shoe company can make a shirt that says "Run Boston" but they could not make a shirt that says"Run Boston Marathon".