Precious Roy wrote:
Blame Michael Jackson. Up until 1993, superbowl halftime shows had marching bands and few celebrity performers or Up with People.
Actually counter programming during the half time show was to blame for it.
http://en.wikipedia.org/wiki/Super_Bowl_counterprogrammingFox put "In Living Color" opposite the half time show in 1992 and drew a huge audience. Later, Beavis and Butthead also went against the half time show. The NFL had to come up with a half time that was actually entertaining.
The list of half time entertainment.
http://en.wikipedia.org/wiki/List_of_Super_Bowl_halftime_showsI notice that Grambling marching band played in 1998.