A few thoughts. I'm not trying to argue, I'm just giving my perspective:
- A soccer ball is incredibly difficult to control. It's round, your foot is round. Unlike a hand, it can't grip the ball at all. If your foot touches the ball even a centimenter away from the point you intended to touch it, you're not going to have proper control. This high level of difficulty makes well executed skills incredibly exciting to watch.
- Soccer is a non-stop game. I really don't understand how one can say that nothing happens. Sure, scoring seldom happens, but the game is very fast paced and things are constantly happening.
- Although scoring is rare in soccer, a goal has to be one of the most exciting things in all of sport. This is coming from a sports junky--I've never watched a sport I didn't like and I've certainly gone apeshit when basketball players hit tough 3s while getting fouled in the playoffs...but, a basket is either on target or it's off. There are millions of different ways that goals are scored. The player has to decide where he's going to shoot. I don't think there's anything as exciting as someone ripping a one-touch from a yard or two outside the box and dipping the ball into the upper corner over the outstreched hands of a keeper (who looks very much like a high jumper in flight).
- Finally, it's cultural. A few years ago there were some people that I knew playing in the MLS. I used to cheer for their teams and hope that they did well, but I never had any real attachment. It's hard to get excited when nobody else cares that much. When I was living in Europe, the entire world seemed to revolve around soccer. The consciousness of the game was so much greater than any sport in the US. The pubs were packed to watch the games, the newspapers were half football news, and when an announcer yelled because a goal was scored, you knew he wasn't faking his excitement. I think if Americans went to Europe and watched the games live and in pubs with people who cared, they would see the game differently.
It's interesting what's happened with cycling in the US over the last decade. After Lance, I think the people who deserve the most credit are the OLN broadcast team. Honestly, is there anything that seems like it should be less interesting than an early stage of the Tour? Yet the OLN guys are brilliant at making the intricacies of the sport clear and conveying the cultural importance of the sport in Europe. Everyone I know loves watching it and few of them are endurance athletes. Soccer needs guys like that.