I hope this is a good fit for her. I’ve heard they haven’t been the greatest to their athletes in the past but I imagine they are going all-in on her to help revive the brand and find a younger generation. Haven’t heard much from them since the days they sponsored Kate Grace and Kara and Lauren were still competing.
didn’t they merge with Janji or something?
Kara Voucher spoke highly of them and I believe for some equity as part of her deal. I think she said that in her book.
I love their Pocket Jogger shorts, great for carrying gels, etc on runs that aren't so long that I want to wear a vest. I have a couple other random items of theirs as well. Quality is good, price reflects that.
Congrats to Allie. Although I have followed her career over the years, I acknowledge - and I am sure that I am not the only one - that the first time I watched any of her social media content was her recent post with her miniature dachshund, Georgie. Her weiner dog managed a stellar 4:47.and it was good fun to watch the dog run. I hope Allie's new contract stipulates that Georgie has to appear in some more content and put in some race appearance.
Brand emerged in the 2000s. Frankly, I'm surprised it's still around. I don't know anyone who wears it. That said, I'm glad Allie's sponsored and hope to see more of her comeback 2025.
I think this still opens her up for a shoe sponsorship if possible.
Their stuff is expensive and I find their messaging to be inauthentic. It's very performative white lady liberal kind of stuff.
I'm happy for her, she hasn't had an easy road and keeps working hard. I think I am Oiselle's target demographic but I like their running clothes. I found their reflective clothes are some of the best and they have a long sleeve that both covers your hand and has a watch hole that it really functional. They also have a shirt with a bird shadow pattern that I do see on women runners pretty often, once you know what it is you'll see it a lot.
I work in one of the pricier resort towns of Colorado, and I see plenty of lululemon walking around. I’ve never seen a random person wearing oiselle clothing.
Lululemon is seen as “athleisure” (yoga pants to wear to the grocery store) but maybe oiselle is positioning itself as athletic clothing for female athletes with high disposable income (i.e. maybe too small a target market).
I remember that their clothing had a big gap on wrist area so you could see your GPS watch without pulling up the sleeve. So, that maybe suggests less of an athleisure brand?
Devon Yanko used to be sponsored by oiselle. That’s all i know of the brand.
I am a fan of Oiselle running clothes. Maybe the people who don't know anyone who wears it don't know many / any female runners?
This shirt is absurdly expensive, but I run in it nearly 100% of the time when it's cool (which is most of the time here in Seattle):
True half zip for temperature regulation (death to quarter zips), perfect weight, great durability so far, watch window, sleeves pull over hands, and looks nice.
I also like their sports bras and wear them most of the time for running.
I'm female and don't care for the brand, but don't have a problem with it existing of course.
Most of my female running friends are into Brooks clothing. I prefer NB, Saucony apparel and then for yoga a lot of the yoga brands like Vuori, Beyond Yoga, etc.
I have a Rabbit and Tracksmith tank too, like them both although they were pricey.
Kara Voucher spoke highly of them and I believe for some equity as part of her deal. I think she said that in her book.
*Goucher
Doesn’t Lauren Fleshman have an equity deal with them too? It seems their endorsement model was to give equity deals to womyn that were well past their prime. Maybe this is changing.
It’s really curious to me that suddenly letsrun is teeming with women singing the praises of hoodies you can’t live without or high-quality jog bras that were worth every penny. Not saying it’s impossible — just that it strains credibility.
I see the brand alo all around me, which is certainly a competitor in selling pricey workout gear. alo seems to have traction as a brand. (positioned as yoga brand, if I am not mistaken.)
i am even surprised to see lululemon being worn by men. (Not that often but I am surprised that ANY men are wearing it.)
But no, I do not see oiselle clothing on regular people. The women who run in my neighborhood are exactly the right demographic — they just never seem to be wearing oiselle for whatever reason.
It’s really curious to me that suddenly letsrun is teeming with women singing the praises of hoodies you can’t live without or high-quality jog bras that were worth every penny. Not saying it’s impossible — just that it strains credibility.
I see the brand alo all around me, which is certainly a competitor in selling pricey workout gear. alo seems to have traction as a brand. (positioned as yoga brand, if I am not mistaken.)
i am even surprised to see lululemon being worn by men. (Not that often but I am surprised that ANY men are wearing it.)
But no, I do not see oiselle clothing on regular people. The women who run in my neighborhood are exactly the right demographic — they just never seem to be wearing oiselle for whatever reason.
It could be regional fads as well. I don’t see alo at all in my area and vuori is very rare, but Lululemon and Athleta are very popular athleisure. I don’t see people wearing Oiselle as casual wear but do see other runners on trails in it.
A lot of my friend group wears Oiselle gear, but initially bought it for its workout functionality than athleisure. I have some pieces I like as well although it’s not the only brand I wear. The main things that stand out for on my Oiselle pieces - pockets and flexibility. These things have become more important since becoming a parent. Their shorts have tons of pockets and many zippers…perfect for running and going straight into toddler parent life. Their tops are very stretchy and I have been able to wear them through most of my pregnancies and some of their sports bras offer more adjustability in sizing (wonderful for pregnancy and nursing).
As fair as the higher number of comments, it may just be that some of the women on here (including myself) get excited and pile on when we see a more female specific topic on here.
show up at a local 5k/10k or half marathon - you will see tons of women wearing Oiselle (especially the local "fast" runners). it's not hard to spot if you're actually looking. I agree that it isn't lululemon - you won't see random non-runner women walking around wearing Oiselle to brunch. but at races? Oiselle is everywhere.
Hi, actual woman here. Love Allie and love this brand. I have probably 5 of their pocket sports bras and 5 pairs of their roga shorts. It’s one of my go to brands, comfortable and cute. Holds up well. Would put it in the same class as my Tracksmith stuff but a bit more affordable and less pretentious.