Nike Falling Out of Favor

There’s an SUV I see on my commute that has a huge Nike swoosh decal on the back window. That’s commitment to a brand. It’s also embarrassing to think anyone over the age of 10 thinks that’s cool.

Nike's aeroswift shorts are the best running shorts on the market in my opinion. A few competitive athletes buying them isn't going to make a dent in stocks though. They are usually available in only 2 colors and hard to find even online compared to other brands. Rabbit's closest equivalent comes in like 10 colors and is easy to find online. Lulu's running shorts come in like 40 colors .

I just bought my first pair of Nike shoes in over a decade (Vaporfly 3). They are amazing, and I plan to buy 4-5 pairs if they ever go on sale.

The youth is still wanting to wear Nikes (at least my kids, nieces, nephews, and neighborhood kids).

The hit to the stock is a blessing for a long term investor. I just picked up some 3 tranches after their negative guidance on the last earnings call. Major overcorrection in my opinion.

On, Hoka, and a couple others are taking market share, but they don't play in other sports besides running. Nike still has a lot of potential upside.

I have not bought anything Nike since Colin Kaepernick.

Wow you’re rich! I recommend pulling it out now before it tanks again

Vaporfly 3 = $260. that prices you out of most HS or families buying their kids' shoes.

my question would be how many vaporfly wearers pay for it, and how many get it as sponsorship or their college gets free nike stuff?

my personal experience was by the time i had a job and could afford high-end i was past-it weekend warrior status.

Shoes make up about 68% of Nike's revenue, I wasn't able to find a breakdown of what percentage of that revenue is made up by different types of shoes but it's safe to say running shoes and basketball/lifestyle shoes (Jordans, Airforce 1 etc) make up the majority of Nike's shoe sales. It seems like Nike is still doing OK in the basketball/lifestyle category so it's mostly running shoes where sales have been flat and even dropping. It's pretty clear when you read Nike's quarterly statements that running shoes is an area of major concern for them.

I think it's safe to say that the likes of Hoka and On amongst others are directly having an impact on Nike's bottom line. Cutting out smaller retailers and pushing direct sales through their app/website has not been a good strategy for Nike running. It's given some of these up and coming running shoe companies a bigger foothold and older companies like Brooks and Saucony seem to be doing well. Nike has some work ahead of it to capture back some mindshare within the running community.

For the first time in 15 years, I'm not using a Nike shoe as a daily trainer. Pretty much a subjective take...but I found the newer versions of the Pegasus to be quite awful. Hard, unresponsive, not really durable, but they look pretty. The botched the latest version of the Invincible and the first versions of Invincible felt great but fell a part around 300 miles.

It forced me to look into New Balance for my daily 4-14 mile runs and I'm very happy. I even found the new Vomeros to be inferior, and I'm old enough to know that the early models of that shoe were better than what they have recently released. So many years, and so little progress.

However, I still race in the Vaporfly - it's a tough shoe to beat. And I do love their racing kits.

Really? My daughter's soccer cleats are $230 (also Nike) and go through a couple pairs per season. We spend $550 per month during the summer on private soccer training in addition to the regular season club fees, extensive travel, tournament entry, etc.

We are maybe slightly above average in sports expense, but I have plenty of friends that spend well into 5 figures per year on middle and high school aged sports.

Hockey, tennis, and golf are all insane. Even soccer and football can add up quickly if you're trying to get into the highest level.

Sure, some parents can't afford $260 racing shoes, but enough can and will pay that price.

Galloway is a one trick pony, no different than Jim Cramer. I wouldn’t give credence to any of his soundbites. Tired. Nike was at a huge high, impossible to maintain. None of this has anything to do with running shoes. It’s all lifestyle. There is much more competition for running shoes for serious and hobby joggers but the company’s worth can only reach to Nike levels if it can compete in the lifestyle sector. Related, being in many airports these past two weeks, saw a lot of young females, no longer wearing the ubiquitous leggings, instead in tiny split running shorts, and shiny Hokas.

I Know most people don't want to hear it, but part of it is their woke politics. When you crap on half of America, it can have an impact on your bottom line. They were much better off when Jordan said, "Republicans buy sneakers too."

Nike seems to be following suite and even late to that game. Who doesn't push "woke" politics - mizuno? Other Asian shoe manufacturers?

I think their racing shoes are top of the line. Their daily trainers have majorly decreased in quality and durability over the years. Give me the ASICS superblast or novablast any day of the week over the pegs and invincibles.

Depends where you look. The Vaporfly still seems to be the shoe of choice for the tryhard hobbyjoggers near the front. It's not a huge market, but from what I've seen they still have it cornered.

But Nike's failure doesn't say much about their running shoes business. I don't believe it was that robust for years with some exception of VF bump. It think their failures mostly come from from basketball and casual shoes market. Hoka and ON probably took away some of Nike's customers who wear running/athletic shoes just to go sit at the mall.

Their new Vomero and Peg 41 are pretty good. Peg 41 was surprisingly better than 39 and 40. I've noticed most hobbyjoggers don't wear Nike trainers. Some of it is definitely due to politics from people I have talked to. They said flat out I won't wear Nike shoes. But these were all SJW types. Not sure what issue they got going on there. Is it the sweat shop factory thing? Then some of my friends who are republicans also won't touch Nike because of Colin K. thing. So their PR team really figured out the golden place to be. Get screwed from both sides of the country.

I thought they discontinued the Waffle Racer. I can’t find it anywhere.

wow kings and copas - you seriously know your stuff. they are literally THE two boots great stuff.

I must have gone through 15 pairs of copas in my life (and world cups the version with metal studs)

You can only see what's in the place you're looking. I'm mainly looking at really low key local races and Just not seeing much from Nike. In this neck of the woods that may be due to the running shops mostly being small operations, the kind Nike doesn't sell to. But I'm not seeing a lot of Vaporflys.