Game over? Sport Illustrated kaput

I checked on this. SI brand will still exist. Current operators of the brand are having financial difficulties, so someone else will scoop this up.

I'm more concerned about the fact that the meaning of this classic song is lost on an entire generation:

In the 60's and 70's it was important, and covered track decently, one of the few mainstream news sources to do so. I haven't read it in years, but I'm sorry it couldn't survive. As someone else mentioned, perhaps someone will buy the brand and restart it.

Most places lose a ton of brand equity when this happens. Think all the US/Euro brand names run by Asian companies.

they failed to transition to the internet. They went from something I used to read weekly to an afterthought in 10 years

The issue is who is the 'they'? It's not your father's SI anymore with quality management and financial security.

Was recently owned by Arena group, but they defaulted on a payment to the previous owner, so SI ownership now reverts back to Authentic Brands Group.

ABG can now resell it. Would be a good cheap pickup for Netflix, Fox, Amazon, or Yahoo as a way to rebrand their sports networks. The new buyer would really just get the shell of the brand (with archives) and would have to fund and restaff it.

citiusmag -- with a beaverton boost

In the spirit of decades of leaving hardworking track athletes in obscurity due to talking about the minutiae of the same 4 sports constantly, I offer the following.

Faces In The Crowd:

Sports Illustrated was a sports magazine for decades and is now going out of business. I will provide no other context.

Imagine coming seeing these boards and thinking “This is great, this is why I come to a running website.”

Wanna be really confused? I thought SI was old news too, but the are opening sports illustrated "resorts" in college towns and beyond. Maybe that's their thing now. Does anything sound less exciting for branding than sports? Illustrated resorts?

It's a thing LOOK it up.

The ownership group before ABG. It was that late 90s ownership group that failed. To be fair, pretty much every magazine failed to adapt.

If you want to argue the current magazine is already lost a ton oIf their brand equity, I am not going to argue.

I'm still looking for Sidd Finch: https://www.si.com/mlb/2014/10/15/curious-case-sidd-finch

Apparently you consider transitioning a sport?

The magazine has been getting worse for the pst 20 years. I had a subscription for around 15 years (starting in the late 1980s), but eventually let my subscription lapse in 2004 when I noticed that the magazine started inserting political opinions into sports articles which were completely unrelated to politics. Rick Reilly, in particular, wrote columns at the end of the magazine and I remember him complaining about George W Bush in several of his articles. Most people (R and D) have a pretty negative opinions on George W Bush. However, using a sports magazine as a platform to espouse political views was completely inappropriate.

What is beyond strange, mussibini, is coddling people with a dysphoria so severe that its sufferers are procuring horrific, irreversible surgeries, onslaughts of opposite-sex hormones and barrages of their own-sex hormone blockers to, somehow, we are told, become their true selves because they were, somehow, we are told, born into the wrong body. And not only coddling such poor people but even upholding them for their bravery and labelling people aghast at this "treatment" as haters and transphobes.

Go woke, go broke.

Exactly. It was a great article by George Plimpton and had all of us amazed. Until you realized the publish date was April 1.

Print media is dead. By the time your "sport specific" magazine arrives, everything in it will be old news. In the internet age, no one is going to pay a subscription for three month old race results.

Try Obscure Sports Quarterly