Personally, I love it. My wife and I say "hello" to each other in Kipchoge's voice all the time. Also, you posted it here, and people are talking about it, so in that sense it's successful.
Starts with Craig Engels on an elliptical in a strange, small room with sloping pink/flesh-colored walls, with each of the elliptical’s pedals and handles connecting to wires extending down through the floor.
The camera pans out and through the wall of the room, which is revealed to be Kelvin Kiptum’s head, and Kiptum is running at the exact rhythm at which Engels is using the elliptical (the implication being that Engels is operating Kiptum’s control center). Kiptum is wearing a Nike sports bra and running through what appears to be a rocky canyon, but as the camera pulls back dramatically, the rocky canyon is revealed to be the armpit of an obese female jogger wearing headphones and listening to Elton John’s cover of “Lucy in the Sky with Diamonds”.
The jogger stops her wristwatch and doubles over with her hands on her knees to catch her breath, but then the giant sky Kipchoge scoops her up in his hand and swallows her whole. “Delicious” he says calmly to the audience and with a sly smile, he winks and the ad ends.
Starts with Craig Engels on an elliptical in a strange, small room with sloping pink/flesh-colored walls, with each of the elliptical’s pedals and handles connecting to wires extending down through the floor.
The camera pans out and through the wall of the room, which is revealed to be Kelvin Kiptum’s head, and Kiptum is running at the exact rhythm at which Engels is using the elliptical (the implication being that Engels is operating Kiptum’s control center). Kiptum is wearing a Nike sports bra and running through what appears to be a rocky canyon, but as the camera pulls back dramatically, the rocky canyon is revealed to be the armpit of an obese female jogger wearing headphones and listening to Elton John’s cover of “Lucy in the Sky with Diamonds”.
The jogger stops her wristwatch and doubles over with her hands on her knees to catch her breath, but then the giant sky Kipchoge scoops her up in his hand and swallows her whole. “Delicious” he says calmly to the audience and with a sly smile, he winks and the ad ends.
Starts with Craig Engels on an elliptical in a strange, small room with sloping pink/flesh-colored walls, with each of the elliptical’s pedals and handles connecting to wires extending down through the floor.
The camera pans out and through the wall of the room, which is revealed to be Kelvin Kiptum’s head, and Kiptum is running at the exact rhythm at which Engels is using the elliptical (the implication being that Engels is operating Kiptum’s control center). Kiptum is wearing a Nike sports bra and running through what appears to be a rocky canyon, but as the camera pulls back dramatically, the rocky canyon is revealed to be the armpit of an obese female jogger wearing headphones and listening to Elton John’s cover of “Lucy in the Sky with Diamonds”.
The jogger stops her wristwatch and doubles over with her hands on her knees to catch her breath, but then the giant sky Kipchoge scoops her up in his hand and swallows her whole. “Delicious” he says calmly to the audience and with a sly smile, he winks and the ad ends.
I’m not going to watch this garbage. If you have a wife or daughter you should be boycotting Nike because they are promoting the trans agenda and putting that Dylan they them freak in sports bras.
Probably promoting their forthcoming AR glasses, which will probably feature Kipchoge, giving you pep talks as in the video, or pacing you as your personal wavelight.
I'd skip the pep talks personally, but I'd pay quite a bit for a personal wavelight if that was somehow a real thing
Starts with Craig Engels on an elliptical in a strange, small room with sloping pink/flesh-colored walls, with each of the elliptical’s pedals and handles connecting to wires extending down through the floor.
The camera pans out and through the wall of the room, which is revealed to be Kelvin Kiptum’s head, and Kiptum is running at the exact rhythm at which Engels is using the elliptical (the implication being that Engels is operating Kiptum’s control center). Kiptum is wearing a Nike sports bra and running through what appears to be a rocky canyon, but as the camera pulls back dramatically, the rocky canyon is revealed to be the armpit of an obese female jogger wearing headphones and listening to Elton John’s cover of “Lucy in the Sky with Diamonds”.
The jogger stops her wristwatch and doubles over with her hands on her knees to catch her breath, but then the giant sky Kipchoge scoops her up in his hand and swallows her whole. “Delicious” he says calmly to the audience and with a sly smile, he winks and the ad ends.
Nix the jogger munch, install Joan '84 Gold on the elliptical instead of Engels and you've got a workable tretment here.
Probably promoting their forthcoming AR glasses, which will probably feature Kipchoge, giving you pep talks as in the video, or pacing you as your personal wavelight.
I'd skip the pep talks personally, but I'd pay quite a bit for a personal wavelight if that was somehow a real thing.
Now THERE'S the first figment of a commercial idea with POTENTIAL!
Personally I'd opt for an AR pacer in the form of Baywatch Pamela Andersson running in front of me one or two seconds per mile faster than my (soon to be old) PR!
I thought it was a pretty good ad. There are only so many ways that you can leverage a scrawny, middle aged, Kenyan to market athletics gear to American hobby joggers and keep fitters.
Will this ad be shown during the pilot of Greg's screenplay/tv show he wrote...you know once someone in NYC or LA actually reads it and agrees to waste, I mean spend, their money on it....
Personally, I love it. My wife and I say "hello" to each other in Kipchoge's voice all the time. Also, you posted it here, and people are talking about it, so in that sense it's successful.
