No. The truth is, neither the GOAT conversation nor the "great story" matter one little bit.
I run with a hobbyjogger group, it's fun, it's social, it's healthy, a bunch of people enjoying a shared activity. You would think that because they're runners, they would have some interest in the sport.
I promise you that 98% of the people in the group cannot name ONE professional runner. That is not an exaggeration. And they're runners! Runners who have never heard of any famous runners. And if they can name any pro runners, it's probably Pre or Karnazes or equivalent.
They may have heard that "some dude" broke the world record at Chicago, but ONLY because some of their friends ran Chicago. And they certainly can't name him. If their friends hadn't run Chicago, I can GUARANTEE you that they would not even know the Chicago Marathon had even taken place this weekend.
I recently asked a running friend, who has run multiple marathons, if he could guess what the world marathon record was. He guessed 2:30.
This is something that competitive runners don't ever seem to understand. The vast majority of runners do not follow the sport at all. They couldn't be less interested. They don't know who Eliud Kipchoge is. They don't know who Sifan Hassan is. They don't know who Galen Rupp is. If you mention any of those names you get a blank stare in return. They may know who Molly Seidel is, but if they do it's only because of social media.
So the thought that if you get more people participating in running, more of them will tune in to watch is completely erroneous. They won't.
And that's why there was virtually no way to watch the race. No one outside of a small core group of running fans wanted to watch it. There's no money in that.
Running is a great sport, I'm both a participant and a big fan. But it is never going to have appeal to the general public.
Never.