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Demssew Tsega Going for World Record at Crazy 8s 8k This Weekend
by: Press Release
July 10, 2008

The Indian Path Medical Center & SunTrust Bank Crazy 8s 8K Run is recognized around the world for holding both the men's and women's 8 kilometer world records.  Ethiopian Demssew Tsega has let it be known that he intends to go after Peter Githuka's long-standing 22:03 world mark, and collect the $10,008 Regional Eye Center World Record Bonus. The race is set to take off Saturday night on the candle-lit streets of Kingsport.

"He certainly has the wheels to do it," said co-event director and elite athlete recruiter Hank Brown.  "His agent told me he's going for it, so we'll do everything on our end to help make it happen."

Tsega is one of Ethiopia's best young runners.  At just 20 years old, he has already run in the World Cross Country Championships three times, twice as a junior.  He is a front runner who likes to push the pace.

"We've arranged for a pacesetter to take the men through 4k on world record pace," added Brown.  "Hopefully that will set it up for a very exciting second half of the race."

Brown thinks Kenyans Julius Kiptoo and Josphat Boit will also challenge for the record, as well as Morrocan Karim ElMabchour.  All will be after the Gastroenterology Associates $5000 Men's Dash For The Gold, paid to the first man to cross the finish line inside J. Fred Johnson Stadium.

"We've come close a few times in the past few years, but so far Peter's record still stands," said co-event director Tyler Hobbs.  "Maybe this will be the year.  It should be exciting for the people in Kingsport who come out to watch."

For more information, visit www.crazy8s.org

Sponsors are Indian Path Medical Center, SunTrust Bank, Regional Eye Center, Edinburgh, Cardiovascular Associates, Gastroenterology Associates, Seasons, Lively State Farm, Holston Medical Group, Eastman Credit Union, Reebok, United Way of Greater Kingsport, Foot Rx, Bill Gatton Honda, Dr. Enuf, Food City, Culligan, Charter Media, Oak Hill Cemetery, Citadel Broadcasting, Kingsport YMCA, and Dashboard Audio.

VIP Sponsors are Kingsport Veterinary Hospital, Jon Mather Dentist, Holston Medical Group, Mountain Region Family Medicine, Performance Medicine, UBS Financial Services.

Crazy 8's is managed by We Run Events.

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