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Cool Running Acquired by Active Network
By David Monti
(c) 2007 Race Results Weekly, all rights reserved
January 16, 2007

Cool Running, the independent New England-focused running website which was one of the original internet outposts for runners, has been acquired by Active Network, Inc. a leading event registration company, Active announced in a press release yesterday.

"Cool Running is an extremely well-known brand and has a huge following of dedicated runners," said Jon Belmonte, COO of Active. "We are excited to have additional community resources and content available for our own audience of runners to enjoy and look forward to providing Cool Running members with the ability to find and register for thousands of running events."

Located at http://www.coolrunning.com, the site was one of the first consolidators of race results and event calendars, with a sprinkling of news and trainind advice.  It is noteworthy for its independent ownership and lack of affiliation with any established running publications.  It's results and calendar areas remain the strongest parts of the site.

According to the website Alexa.com, which has detailed traffic ratings of websites, Cool Running is the most popular general interest running or track and field website which publishes in English.  Out of the top 100,000 websites ranked by Alexa.com, Cool Running ranks 16,518, above Runners' World (19,360), IAAF (19,673), Let's Run (20,416), DyeStat (32,449), Runners' World UK (36,611), and Marathon Guide (67,160).  Active ranks 5,512, but has a lot of content which is not related to running.

"We are extremely excited to be a part of the Active family and about the opportunities the acquisition will bring to our valued customers," said Dave Camire, CEO of Cool Running. "Active's excellent service and ability to deliver additional infrastructure and content will greatly benefit the needs of our members and customers."

The Active Network, Inc. is based in San Diego, Calif.

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