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Mercedes-Benz Up For Grabs at Mercedes-Benz Mile on June 16th in Ontario
May 15, 2007
by: Press Release

CAMBRIDGE, ONTARIO ----  May 15th, 2007---  Mercedes-Benz Canada will award
the winner of the 2007 Mercedes-Benz Classic Mile a brand new Mercedes B200
sedan should he beat the magic four minute mile.

The event is scheduled for Saturday June 16th, 2007 on the crushed brick
track at Galt Collegiate Institute, Cambridge.

Two years ago Laban Rotich of Kenya beat the barrier at this event setting a
meet record of 3:58.9. He also won the 2006 edition. Rotich is the tenth
fastest miler of all time with a personal best of 3:47.65 and has confirmed
he will attack the four minute mile on June 16th and attempt his third
consecutive victory.

JoAnne Caza, Director of Communications and Public Relations for
Mercedes-Benz Canada said the annual event held in Cambridge, Ontario fits
the company model for excellence.

“To me its reminiscent of the work Mercedes-Benz has done in the last 120
years to become what it is today,” she explains. “I just felt it would
represent us well and gives us an opportunity to support a very different

“Mercedes-Benz, on a global basis, has sponsored track and field events and
has given away cars as a first prize. In fact Donovan Bailey (1996 Olympic
100m champion)  won a car at an event in Europe once and we had to deliver
the car here in Canada because he lives here. So it wasn’t completely
foreign to us. These are people who physically and mentally really go
beyond. They are accomplished and passionate athletes.”

Caza admits race director John Carson’s enthusiasm for the event is what
sold her on the idea and that she looks forward to continued association
with the Cambridge community.

“We don’t like doing a lot of one off things,” Caza explained. “It’s about
establishing a presence. It’s about establishing an association because very
often the first year there is limited exposure, so there needs to be a
little bit of a run on it.”

The Mercedes-Benz executive intends to be on hand to cheer on the runners
and would like nothing better than to award the car which has a value of
over $30,000.

“We wouldn’t do it if we didn’t believe in it,” she declares. “It’s not just
about getting a free ride. If there is somebody out there who can do it, and
Rotich did it a few years ago, then that person deserves the prize.”

In the hopes of ‘keeping it in the family’ Rotich is bringing along his
younger brother Shedrack Korir, 28, a world class middle distance runner in
his own right. Korir has run the equivalent of a 3:50 mile and was the 2006
Kenyan national champion over 1,500m. The pair might work in concert to beat
four minutes and so win the car.

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