What have I done? You mean, besides coaching high school track for several years for well below min. wage/often free in a small town in new england where a vast majority of households make well below the poverty level, and still managed to maintain not only a database of results/stats that all of my athletes could access AND had decent quality video records of EVERY heat of EVERY event at conference and state meets, allowing my athletes to share said videos on social media and spread the gospel of track and field without the audience-strangling limitations of paywalls? I've done more than my fair share to increase tracks popularity in a state that didn't even keep meet results online (besides the state champ meet) until 2006, and it's not as if we have a "media team" associated with us; turns out hi-def cameras are pretty ubiquitous these days and it takes very little effort to make sure races are recorded. I think it's fair to ask that track-related entities with 10,000x the resources of us, such as the Big10 (or any one of their member schools) also do their part to stop our community from being so incredibly niche and exclusive.
but, coaching taught me that track coaches are second only to football coaches in their strange obsession with "but this is how we've always done it!" lines of thinking, which is why my frequent difficulty finding videos of races run by major DI programs is just consistently disappointing, but not surprising.