Lewis Kent may never become a professional runner, but the 22-year-old student at the University of Western Ontario -- and "beer mile" record holder -- has signed a shoe and apparel deal with Brooks.
It is believed to be the first mainstream sponsorship for the sport, in which participants must drink four beers over the course of a 1-mile run. After Kent broke his own record for the beer mile (4 minutes, 51 seconds) on Tuesday night, he announced that he had signed with Brooks.
"It's pretty surreal," Kent said Wednesday. "I've always liked to run and drink beer, but I never thought I would be considered world class for doing both."