Bottom line is Elite/Competitor is in the business of making money and perhaps they are oversatruating the market with the Rock N Roll event series of Half and Full Marathons, which would result in a drop of participants. I have run the San Diego one four times (including the first year) and it has gone from a unique event to a cookie cutter formula designed to appeal to the masses. The race has lost its appeal, at least to me. The race (at least San Diego) has no soul like a NY or Boston. They hype it to death, but the appeal is to the massess not the minority of runners who are or consider themselves to be elite/competitive. Look at their elite fields. Mainly Africa males, Eastern European females for the most part (who they did not pay appearance fees to, at least when Tim Murphy was running the show). They are changing now with Ryan and Deena. They can whine about the local clubs not promoting the event, but promotion is not the local clubs job unless Elite/Competitor is giving something to the club. The prices are getting higher, but so are costs (even though the new San Diego half has the same entry fees as the full marathon, sorry but $95, going up to $115, then $140 for a half marathon is way too high). But as long as the walker/joggers will pony up the ever increasing fees, Elite/Competitor will try to squeeze ever dime out if they can and put on as many profitable events as they can.