Check out this dude's grass roots movement. What do you think?
http://www.duncanlarkin.com/caveman.html
Excerpt:
SWT: Back to the Summer of the Caveman, what do you have to do to live the Summer of the Caveman.
DL: About time you asked. There's several key elements to the Summer of the Caveman:
1. Caveman Shit
2. Mileage that will make you cry "straight off the boards."
3. Marathon pace, marathon pace, f***ing marathon pace!
4. Recovery
5. Smart Racing
6. Magna Carta adherence
7. Weight control and discipline in all things. Discipline. Structured discipline first and foremost.
8. Beards and hair. Beards are a must and hair must be Lance Armstrong-short--maybe shorter.
9. Chicks. Whatever man. I'm not spending a damn dime more in the timeless and incalculable ritual of trying to move seminal fluid a matter of inches (ha!) across a membrane. It's either in the works or its not. Note to self: monks may be on to something