Asics Becomes Title Sponsor Of Mammoth Track Club
By David Monti, @d9monti
(c) 2014 Race Results Weekly, all rights reserved
(01-Mar) — The Mammoth Track Club (MTC) in Mammoth Lakes, Calif., will now enjoy a title sponsorship from ASICS America, the California-based athletic shoe and apparel company. Deena Kastor, the 2004 Olympic Marathon bronze medalist, is a long-time ASICS-sponsored athlete and is the president of MTC. Her husband Andrew is the club’s head coach and vice-president.
“We are honored to expand our existing relationship with the ASICS America family under this new partnership,” Andrew Kastor said yesterday through a news release. “The brand’s dedication to the sport and community is an ideal fit for the club and our mission to provide a platform for the athletes to continuously improve beyond their expectations.”
With ASICS on board, the club will be renamed the ASICS Mammoth Track Club. All elite athletes in the 13 year-old club will use ASICS shoes, apparel and gear.
The MTC was founded in 2001, and Deena Kastor and 2004 Olympic Marathon silver medalist Meb Keflezighi were among the original members. The first coaches were Kastor’s and Keflezighi’s personal coaches, Joe Vigil and Bob Larsen, and the club received some of its funding from the New York Road Runners. After the 2004 Olympics, Terrence Mahon became the head coach and the club attracted athletes like Ryan and Sara Hall, Morgan Uceny, Amy Hastings and Anna Pierce. The club was extraordinarily successful, boasting 12 Olympians, 12 World Cross Country medals, 23 national records, 64 national championships, and two Olympic medals.
Mahon left the MTC to take a job with British Athletics in 2013, and the MTC began a rebuilding phase under the Kastors, getting an 8-lane track built in Mammoth Lakes and recruiting new members. The current club roster shows eight athletes, including Deena Kastor, Gabe Proctor, Josphat Boit, and Lauren Kleppin. Kleppin recently placed second at the USA Half-Marathon Championships, and will run the ASICS LA Marathon on March 9. The MTC will support ASICS-sponsored races and event throughout the year, ASICS America said.
“With ASICS’s support, each athlete that comes to Mammoth will know they can better their best in this community of runners,” Kastor concluded.