Speaking of egos, it's time to catch up with our running influencers friends!
It's the end of the year. So Kofuzi released the how much he makes on AdSense video. $59k, but that's not the most interesting thing. One of his highest performing videos was the Boston Marathon video. He tried to claim that the cost of the travel (since when has he paid for his own travel?) meant that he lost money on the video, but then thought better of it and said "But I charge appearance fees and other things that make the math work out, I'd have to check with my agent on it but I'm pretty sure I came out positive for Boston." Let's say he's charging $5k per appearance (and that's low in that world), did four appearances and got his travel comped, he may well have made $25k for the weekend. More than the Top Americans probably made! Why should people strive to be fast runners when they can make more money by not even running the race and just walking around with a camera screaming, "Let's Go!!!" Kofuzi is also sad that his channel is 91% male, and can't figure it out. Stop screaming "Let's Go," and definitely stop featuring Matt Choi and your women's viewership might increase! He also released his shoe of the year videos. He seems to have dumped Asics for Puma. I guess the free trip to Jamaica was that good! Of course the free Caribbean vacation is not disclosed in his shoe of the year videos. Bias works in obvious ways and that isn't that hard to understand.
The Believe in the Run crew isn't releasing their AdSense figures, probably because it isn't a significant source of revenue for them. They probably do as well, if not slightly better than Kofuzi, on the appearance fee junkets but don't hold a candle to him on AdSense. Thomas also hasn't come down from his high of the fact (at least in his mind) that the video he made ripping Brooks led to them making a Hyperion Elite 4 with PEBA foam. We may hear about that in every podcast for a year.
In content about actual running, not appearance fees and shoes, Spencer Brown AKA the Athlete Special stole a 5k while dressed as the Grinch, and impressively stayed in character for the entire video. Then he ripped an all out almost 1200 for 3 minutes. His partner Allie Ostrander is recovering from surgery.
The Greatest of All Time, AKA the Original Running ShoeTuber is making a video about how he is semi-retired from the YouTube review grind. He will wear your gear and maybe put it in a video if he likes it if you send it to him for the purposes of review but he isn't making a dedicated video on it. Basically he was pleading with brands to not send him stuff.
Phily Bowden is battling anemia and celebrating 100,000 subscribers.
Ben Parkes is making a video about how he spent £10,000 on running shoes last year. I don't know he might've got where he was going faster if he had bought say a car instead.
But in proof that the arc of the algorithm universe can still bend towards justice, Matt Choi's Instagram viewership has cratered since his New York fiasco. One of the top comments on his NY apology video is from none other than Kara Goucher who was immediately chided by her fans for defending him. Seems like someone reached out to her and asked her to stand up for him. I wonder if they have the same agent? Influencers being that important to agents. Welcome to the world that was in 2024.
Onto 2025, where there will surely be more free trips, e-bikes impeding runners and course volunteers, races in costume, health challenges, and maybe a PR or two. Happy New Year to all of our running influencers friends!
Who is paying $5k to Kofuzi for an appearance? What are they gaining from this?
Based on his Boston video the following brands may have contractual relationships with Kofuzi: Rabbit, Janji, Tracksmith and Bandit, Adidas, Asics, Hoka, Running Warehouse, Solas, Pynrs, and Hoka. They all got a tag in his video. If it's $5k per appearance, that's $60,000 for the Boston weekend alone. If it's $500 per appearance, it's still $6 grand for the weekend. If it's $2,500, it's $30k. If it's $1250, $15k for the weekend. Brand marketing departments see the value in these things as three fold: 1. Kofuzi will include your product in a video if you pay him. So that gets Rabbit 90,000 impressions that wouldn't have. Tracksmith and Bandit can't miss out on that either. 2. For smaller brands, it gives them some legitimacy, and helps their customers feel confident they aren't falling for another internet scam. 3. It helps them spread word of mouth at running retailers, running clubs, etc, whose members Kofuzi interacts with on his trips. Basically it's just influencer marketing, but that's a $7.5 billion industry.
Based on his Boston video the following brands may have contractual relationships with Kofuzi: Rabbit, Janji, Tracksmith and Bandit, Adidas, Asics, Hoka, Running Warehouse, Solas, Pynrs, and Hoka. They all got a tag in his video. If it's $5k per appearance, that's $60,000 for the Boston weekend alone. If it's $500 per appearance, it's still $6 grand for the weekend. If it's $2,500, it's $30k. If it's $1250, $15k for the weekend. Brand marketing departments see the value in these things as three fold: 1. Kofuzi will include your product in a video if you pay him. So that gets Rabbit 90,000 impressions that wouldn't have. Tracksmith and Bandit can't miss out on that either. 2. For smaller brands, it gives them some legitimacy, and helps their customers feel confident they aren't falling for another internet scam. 3. It helps them spread word of mouth at running retailers, running clubs, etc, whose members Kofuzi interacts with on his trips. Basically it's just influencer marketing, but that's a $7.5 billion industry.
Who is paying $5k to Kofuzi for an appearance? What are they gaining from this?
Based on his Boston video the following brands may have contractual relationships with Kofuzi: Rabbit, Janji, Tracksmith and Bandit, Adidas, Asics, Hoka, Running Warehouse, Solas, Pynrs, and Hoka. They all got a tag in his video. If it's $5k per appearance, that's $60,000 for the Boston weekend alone. If it's $500 per appearance, it's still $6 grand for the weekend. If it's $2,500, it's $30k. If it's $1250, $15k for the weekend. Brand marketing departments see the value in these things as three fold: 1. Kofuzi will include your product in a video if you pay him. So that gets Rabbit 90,000 impressions that wouldn't have. Tracksmith and Bandit can't miss out on that either. 2. For smaller brands, it gives them some legitimacy, and helps their customers feel confident they aren't falling for another internet scam. 3. It helps them spread word of mouth at running retailers, running clubs, etc, whose members Kofuzi interacts with on his trips. Basically it's just influencer marketing, but that's a $7.5 billion industry.
Some of these companies, if not all may well just send him free shoes/apparel and send him to the odd race. They don't necessarily give him money. If you're getting all your shoes sent to you for free then that's a win
This post was edited 19 seconds after it was posted.
Based on his Boston video the following brands may have contractual relationships with Kofuzi: Rabbit, Janji, Tracksmith and Bandit, Adidas, Asics, Hoka, Running Warehouse, Solas, Pynrs, and Hoka. They all got a tag in his video. If it's $5k per appearance, that's $60,000 for the Boston weekend alone. If it's $500 per appearance, it's still $6 grand for the weekend. If it's $2,500, it's $30k. If it's $1250, $15k for the weekend. Brand marketing departments see the value in these things as three fold: 1. Kofuzi will include your product in a video if you pay him. So that gets Rabbit 90,000 impressions that wouldn't have. Tracksmith and Bandit can't miss out on that either. 2. For smaller brands, it gives them some legitimacy, and helps their customers feel confident they aren't falling for another internet scam. 3. It helps them spread word of mouth at running retailers, running clubs, etc, whose members Kofuzi interacts with on his trips. Basically it's just influencer marketing, but that's a $7.5 billion industry.
Some of these companies, if not all may well just send him free shoes/apparel and send him to the odd race. They don't necessarily give him money. If you're getting all your shoes sent to you for free then that's a win
I doubt it. Rabbit sells licensed Kofuzi merchandise and had a popup at Boston themed around that. And he's not going to go to everyone else's event for free if he's being paid to be at even one event (the gig doesn't work when you do that). I'm guessing it's around $2,500 an appearance. So 4-6 appearances per trip=$10-$12.5k. No wonder he traveled so much. Add that to the Asics van tour appearance free contract (that's got to be $20k minimum), the Runna sponsored video series (that's go to be in the $50k plus range, venture capital has a way of wasting money), add that to the $60k in AdSense, and you're looking at pushing $200k. Better than most pro runners make! And explains why it'd be worth it for an agent. That's a $30k commission there.
This post was edited 34 seconds after it was posted.
I the Runna sponsored video series (that's go to be in the $50k plus range, venture capital has a way of wasting money)
Kofuzi has been running consistent moderately high mileage for a "non-elite" and seems to have adapted to the workouts the app prescribes. I suspect he'll be well tapered and rested for Houston, unlike for the "collab" he did with Sage and Sandi. I'd imagine it'd be a huge marketing win for the app if Kofuzi runs anywhere close 1:25 in a few weeks and probably worth the investment. It could also end poorly if Kofzui doesn't perform.
I the Runna sponsored video series (that's go to be in the $50k plus range, venture capital has a way of wasting money)
Kofuzi has been running consistent moderately high mileage for a "non-elite" and seems to have adapted to the workouts the app prescribes. I suspect he'll be well tapered and rested for Houston, unlike for the "collab" he did with Sage and Sandi. I'd imagine it'd be a huge marketing win for the app if Kofuzi runs anywhere close 1:25 in a few weeks and probably worth the investment. It could also end poorly if Kofzui doesn't perform.
This is why I think we should drug test influencers. Sure they don't have the same times but the motivation to dope is sometimes the same.
Some influencer math for you: Thomas is on Instagram bragging the Believe in the Run podcasts has 3 million listens in 2024. Sounds impressive. They put out 3 podcasts a week, so that ad you're paying for? Probably going to be heard by an audience of 20-25k. There are low watt radio stations that do better than that on plain on antenne!
Some influencer math for you: Thomas is on Instagram bragging the Believe in the Run podcasts has 3 million listens in 2024. Sounds impressive. They put out 3 podcasts a week, so that ad you're paying for? Probably going to be heard by an audience of 20-25k. There are low watt radio stations that do better than that on plain on antenne!
Some people in this thread pulling figures out of thin air. If someone has real information, or some figures from a comparable YouTube celebs fees I'd like to see them.
People like Kofuzi are desperate for the attention and will do some of these "appearances" for free. They aren't in a position to negotiate with the likes of Adidas or Hoka. They'd just look elsewhere if Kofuzi was negotiating.
This post was edited 39 seconds after it was posted.
Floberg is obviously sincere and made real progress as a runner this year, and best wishes for a full recovery. But man, this video sends up some concerning red flags.
If your video ends in a coughing fit, and at one point in the past few days you went to the hospital because you thought you had pneumonia, did you really need to wedge in a selfie of yourself wheezing out 5 miles at 8:23/mi? Did you really need to share that you thought about going for the 3,000 mile goal anyway and "turning it into my Michael Jordan flu game?"
Dude. You look like you just got done with a hunger strike while being beaten with reeds. Christmas got ruined. It happens. Pop in some fluids and take another nap.
Floberg is making the cardinal mistake of training: He's giving his body more than one recovery task. This is so basic it makes the video mildly alarming. There's a tipping point where determination becomes compulsion. Don't ruin several months of 2025 and possibly your lungs and heart while you're at it, mate.
I want to like the dude for grinding out volume and not (yet) being corrupted by the STCJ industrial complex but his videos are just unwatchably long. Makes Philly Bowden look brief in comparison.
I want to like the dude for grinding out volume and not (yet) being corrupted by the STCJ industrial complex but his videos are just unwatchably long. Makes Philly Bowden look brief in comparison.
Yowanna’s “unwatchably long”videos are part of his schtick. Yowanna has a real job and half a DeMoor family so he does zero (or little editing) because he can’t spend the time on it.
Some influencer math for you: Thomas is on Instagram bragging the Believe in the Run podcasts has 3 million listens in 2024. Sounds impressive. They put out 3 podcasts a week, so that ad you're paying for? Probably going to be heard by an audience of 20-25k. There are low watt radio stations that do better than that on plain on antenne!
Some people in this thread pulling figures out of thin air. If someone has real information, or some figures from a comparable YouTube celebs fees I'd like to see them.
People like Kofuzi are desperate for the attention and will do some of these "appearances" for free. They aren't in a position to negotiate with the likes of Adidas or Hoka. They'd just look elsewhere if Kofuzi was negotiating.
I the Runna sponsored video series (that's go to be in the $50k plus range, venture capital has a way of wasting money)
Kofuzi has been running consistent moderately high mileage for a "non-elite" and seems to have adapted to the workouts the app prescribes. I suspect he'll be well tapered and rested for Houston, unlike for the "collab" he did with Sage and Sandi. I'd imagine it'd be a huge marketing win for the app if Kofuzi runs anywhere close 1:25 in a few weeks and probably worth the investment. It could also end poorly if Kofzui doesn't perform.
Why would anybody give two flying fvcks if that non-running, hobby jogging, speed walker ran a slow ass, pedestrian, half marathon time?
Nothing worse than a half baked enthusiast absorbing funds and attention in a sport where both are sorely lacking. The world would truly be a better place if he stopped producing these misguided videos.
Kofuzi has been running consistent moderately high mileage for a "non-elite" and seems to have adapted to the workouts the app prescribes. I suspect he'll be well tapered and rested for Houston, unlike for the "collab" he did with Sage and Sandi. I'd imagine it'd be a huge marketing win for the app if Kofuzi runs anywhere close 1:25 in a few weeks and probably worth the investment. It could also end poorly if Kofzui doesn't perform.
This is why I think we should drug test influencers. Sure they don't have the same times but the motivation to dope is sometimes the same.
Who gives a flying fvck if some jogging buffoon dopes like a cancer patient to improve his non competitive (at any level) race times? Dumb idea but you seem kuntfuzied anyway.
I saw an influencer contract today. Had numbers that would blow people's minds.
I understand big contracts for influencers like Mike Israetel, who has 3.3 million YouTube subscribers and routinely gets several hundred thousand views per video, but no shoetuber is anywhere close to those numbers or that level of influence.
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