which is based on Emma saying at the start of her instagram post, "Since my fueling company dropped me after telling them I was pregnant" https://www.instagram.com/p/DW...
UCAN told Front Office Sports, "The partnership decisions for 2026 were made in September 2025 as a part of regular business planning and before any knowledge of her pregnancy. We made an effort to continue working with Emma under a new agreement, but she ultimately chose not to move forward with that option."
LetsRun.com changed the tile from "UCAN drops Emma Bates due to pregnancy"
Relatively small companies making niche products that are not necessary for daily life are reducing discretionary spending in the face of a looming economic crisis.
Eilish McColgan in the replies saying “the same thing happened here (although I’m not pregnant). Not ideal 5 weeks out before a marathon”
was she with SIS before?
Eilish is doing so well running wise and only getting better at the moment so that’s odd. Reality is it’s about the posts not the performances. “Following” unfortunately wins, lots of companies sooner support an influencer than an athlete.
I’ll continue to purchase UCAN. The gels work for me . Ive lost respect for Emma over the years anyway, so this just adds to my worsening opinion of her. The ppl supporting her on IG are some pro athletes and fan-girl hobby joggers. Posters here seem to get it and have a less than stellar opinion of her . im sure UCAN will be fine . Emma will be fine . All her sponsorship was , was probably free gels not substantial
Yeah UCAN's customers can be broken down into 3 main groups (from largest to smallest):
1) Runners who don't follow professional running at all
2) Hobby joggers who "follow" pro running by following all the US female marathoners and maybe Kipchoge on IG and read Runner's World articles
3) Runners who follow pro running and know that Emma Bates is not a factor in the sport
Group 1 dwarves group 2 and 3, and only group 2 would reconsider using UCAN based on all this drama
Remember at the end of shutter island when Leo's character comes home to his wife and he asks where the kids are? And she tells him they are at school. And he corrects her by saying "it's saturday." Remember the look in her eyes that she gives him before he looks over her shoulder at the water?
Anyway, CPS should be on standby in about 18 months if no gel sponsorship deals are signed and someone returns to competition and only manages a 2:45 after claiming to be in 2:18 shape
Can anyone actually prove, without a shadow of doubt, that BPC157 actually made Seth faster? Until you prove that the illegal, banned substance that he took actually affected him, this is simply a witch hunt. I would need to see, like, microscopic evidence within his muscle fibers or a ct scan of his heart before/after before I’d be comfortable saying that the illegal performance enhancing drugs he took actually could be considered doping to me, personally
Kara happily made about $325k a year at Nike, plus bonuses, and did not return that money to the company she now despises. She only started hating on Nike once she was dropped. The brand she targets with vitriol is the one that supported her the most. And now she gets to make money off of publishing books about how Nike sucks, so really Nike continues to fund her wealthy lifestyle.
Similarly, Emma got support from UCan, a SMALL brand, for THREE YEARS. But that's not good enough for Emma. This is the brand she decides to run a hate campaign against. From Emma's point of view, once a brand supports her, she is entitled to that support through retirement, menopause, and her senior citizen years. God help Asics.
She's only proven what a mistake it was to sponsor her in the first place. Her strategy seems to be to send a threatening message to her CURRENT sponsors, ("I will do damage to your brand if you drop me") and she doesn't plan to ever get new ones.
Exactly!! Why would any company sponsor her after this is beyond me.
She just posted a new post on IG today and captioned it:
"Just want to take a moment to thank my amazing sponsors Asics, Coros" 😂
She knows she effed up and that they're all looking at her like she's a walking red flag now.
She's only proven what a mistake it was to sponsor her in the first place. Her strategy seems to be to send a threatening message to her CURRENT sponsors, ("I will do damage to your brand if you drop me") and she doesn't plan to ever get new ones.
Exactly!! Why would any company sponsor her after this is beyond me.
She just posted a new post on IG today and captioned it:
"Just want to take a moment to thank my amazing sponsors Asics, Coros" 😂
She knows she effed up and that they're all looking at her like she's a walking red flag now.
Kara happily made about $325k a year at Nike, plus bonuses, and did not return that money to the company she now despises. She only started hating on Nike once she was dropped. The brand she targets with vitriol is the one that supported her the most. And now she gets to make money off of publishing books about how Nike sucks, so really Nike continues to fund her wealthy lifestyle.
Similarly, Emma got support from UCan, a SMALL brand, for THREE YEARS. But that's not good enough for Emma. This is the brand she decides to run a hate campaign against. From Emma's point of view, once a brand supports her, she is entitled to that support through retirement, menopause, and her senior citizen years. God help Asics.
1000% this. UCAN is a very small, female owned company. And they didn't DROP her. They renegotiated her offer before they knew she was pregnant, which Emma refused. Literally, Emma dropped UCAN
Like imagine being the top sales rep at your company and then they lay everyone off over a zoom call and give you 20 mins to turn in your hardware and key card. O and your insurance is done in two weeks
Like imagine being the top sales rep at your company and then they lay everyone off over a zoom call and give you 20 mins to turn in your hardware and key card. O and your insurance is done in two weeks
happens to pregnant people too!
But Emma is HOT! This wasn't supposed to happen to her!