CHESEREK SIGNS WITH SKETCHERS

Industry watcher wrote:

That is likely due to Skechers own marketing strategy. They have their own retail stores so they don't deal with running specialty shops or other sporting good retail stores. At least in Southern California, their home market. Online, it used to be very difficult if not impossible to find their running shoes anywhere but on the Skechers website, but that is slowly opening up. Running Warehouse carries some of the models as well as some other websites. You can usually get them cheaper via these sites then viathe Skechers website. I have used three models, GoRun, GoRun Ride, and the GoRun Forza and I like them. I trained in Asics for years, switched to Brooks 5 years ago and added Skechers in the last 4 years. Tried the Hoka One One Constant and Gaviota models as well and I think the Skechers shoes are very good. Skechers is a billion dollar company, they can afford Ches.

findmetheshoes wrote:

What I find interesting is that given how long they have sponsored Meb and Kara, I have not seen a single specialty running store stock Skechers. I have run in several models and like them a lot, but I sourced them online and have been to several factory stores to demo the shoes. I'm not sure if they are trying, but no one that I have ever talked to in a speciality running store even cares to try and bring them in. If they did, it would set them apart for sure, but as most of you already know, Skechers doesn't make the bulk of their money on running shoes, it's their casual, affordable wear that brings the profit. If they can make inroads into actual running stores, my bet is that more runners would give them a try. Once you experience them in on your feet, you realize they are comfortable, well made, and perform well. The Razor is a top notch shoe.

*stipe wrote:

Industry watcher wrote:

That is likely due to Skechers own marketing strategy. They have their own retail stores so they don't deal with running specialty shops or other sporting good retail stores. At least in Southern California, their home market. Online, it used to be very difficult if not impossible to find their running shoes anywhere but on the Skechers website, but that is slowly opening up. Running Warehouse carries some of the models as well as some other websites. You can usually get them cheaper via these sites then viathe Skechers website. I have used three models, GoRun, GoRun Ride, and the GoRun Forza and I like them. I trained in Asics for years, switched to Brooks 5 years ago and added Skechers in the last 4 years. Tried the Hoka One One Constant and Gaviota models as well and I think the Skechers shoes are very good. Skechers is a billion dollar company, they can afford Ches.

Skechers begged to get into run specialty stores. When they provided seed shoes, my staff tested them and rejected them due to poor quality and performance. It is an inferior product.

scorpion_runner wrote:

storagewars wrote:

This is a common tactic that Nike has used to torpedo competitors - bid up the value on an athlete or concept they don't really want, force competitors to tie up limited resources in dead-end athletes or concepts (see Nike's brief venture in trail running, which tricked Hoka into tying up huge chunk of their budge there, then Nike bails). This deal would be chump change for Nike, but now Skechers is tied up with a minimally marketable athlete for years.

What? So 3mil is going to tie up Skechers? Plus they already have the running technology and running resources, which was established with their partnership with Meb.

Please. The Meb line will continue and evolve, and now Ed will come in to establish a track/road running shoe line for Skechers. They will put every last one of their resources into him just like they did Meb, and, to me, that is better than wasting money on several different athletes who don't pan out. .

Tom Leykis Radio Prow-gram wrote:

scorpion_runner wrote:

What? So 3mil is going to tie up Skechers? Plus they already have the running technology and running resources, which was established with their partnership with Meb.

Please. The Meb line will continue and evolve, and now Ed will come in to establish a track/road running shoe line for Skechers. They will put every last one of their resources into him just like they did Meb, and, to me, that is better than wasting money on several different athletes who don't pan out. .

Yes, $3million to Skechers is a lot more than $3million to Nike. Nike's Net Income is FOURTEEN times that of Skechers and they have a much deeper well of historical money to draw from.

Please don't believe that Skechers is killing it because their partnership with Meb is "successful." They seem to have a solid business underway (now), but they're still a small fry.

Tom Leykis Radio Prow-gram wrote:

scorpion_runner wrote:

What? So 3mil is going to tie up Skechers? Plus they already have the running technology and running resources, which was established with their partnership with Meb.

Please. The Meb line will continue and evolve, and now Ed will come in to establish a track/road running shoe line for Skechers. They will put every last one of their resources into him just like they did Meb, and, to me, that is better than wasting money on several different athletes who don't pan out. .

Yes, $3million to Skechers is a lot more than $3million to Nike. Nike's Net Income is FOURTEEN times that of Skechers and they have a much deeper well of historical money to draw from.

Please don't believe that Skechers is killing it because their partnership with Meb is "successful." They seem to have a solid business underway (now), but they're still a small fry.