Saucony Stops Making Apparel

mosala wrote:

Liverpool is (are) doing really well this year. I wonder how much money NB can make from all the Salah and Coutinho shirts that they're probably selling and if it's helping at all their soccer and other lines.

You may as well be speaking in french. I don't know anything about Liverpool, except for it being the source of The Beatles, and I don't know what a Salah and Coutinho shirt is.

As wejo stated, at The Running Event in Austin last week, Saucony stated they were stopping production of apparel.

Remember when Pearl Izumi stopped making running shoes and apparel over a year ago?

https://www.runnersworld.com/running-shoes/pearl-izumi-exits-the-running-industry

Used to be a big fanboy of Saucony but got tired of their kinvara line and eliminating the Virratas.

Kinvara is labeled as a neutral shoe yet puts eva foam on the outsole versus a hardened rubber seems like an oxymoron considering they say say its exactly for that. But hey it sells more shoes cause the shoe it is fitted for burn them out faster.

Saucony lost a customer who purchases 12-15 pairs of shoes per year cause of this.

SpreadingFalseINFO wrote:

Saucony is not done making apparel, it is leaving store fronts, but will still be purchasable online. They are just not going to be in running stores, or other places. They are still making great shoes, still producing great athletes, their cloths are just going to be online now. Get your facts straight before you go spreading false information you trolls.

This thread should be taken down. OP's assertion is false.

UsedtooLoveSaucony wrote:

Kinvara is labeled as a neutral shoe yet puts eva foam on the outsole versus a hardened rubber seems like an oxymoron considering they say say its exactly for that. But hey it sells more shoes cause the shoe it is fitted for burn them out faster.

Not quite sure what you're trying to say....

just make your own stuff wrote:

What is the point of buying another company and then keeping it alive?

Branding

When it comes to running clothes, I just buy what's on sale- so typically that means whatever they have at TJ Maxx.

I'm loyal to shoes, however, sticking to my go tos.

dad bod wrote:

UsedtooLoveSaucony wrote:

Kinvara is labeled as a neutral shoe yet puts eva foam on the outsole versus a hardened rubber seems like an oxymoron considering they say say its exactly for that. But hey it sells more shoes cause the shoe it is fitted for burn them out faster.

Not quite sure what you're trying to say....

The shoe is marketed for people who land on the outsole of their foot but they put the softest material there that breaks down the fastest.

For a neutral shoe a harder rubber should be where you would typically land like every other neutral shoe typically has.

UsedtooLoveSaucony wrote:

dad bod wrote:

Not quite sure what you're trying to say....

The shoe is marketed for people who land on the outsole of their foot but they put the softest material there that breaks down the fastest.

For a neutral shoe a harder rubber should be where you would typically land like every other neutral shoe typically has.

Uhhh.... are you intentionally lying or is this ignorance? They put "hardened rubber" exactly where you'd expect a neutral runner to land. That being said, lightweight shoes aren't going to last as long as their heavier counterparts... this should surprise no one.

dad bod wrote:

UsedtooLoveSaucony wrote:

The shoe is marketed for people who land on the outsole of their foot but they put the softest material there that breaks down the fastest.

For a neutral shoe a harder rubber should be where you would typically land like every other neutral shoe typically has.

Uhhh.... are you intentionally lying or is this ignorance? They put "hardened rubber" exactly where you'd expect a neutral runner to land. That being said, lightweight shoes aren't going to last as long as their heavier counterparts... this should surprise no one.

https://cdn.runblogger.com/images/2015/09/Saucony-Kinvara-6-Sole.jpg

Umm not exactly. Neutral shoes are for neutral and supination foot strikers. Saucony puts the hardened rubber in the middle and on the insole not the outsole where most neutral/Supination foot strikers land.

UsedtooLoveSaucony wrote:

Umm not exactly. Neutral shoes are for neutral and supination foot strikers. Saucony puts the hardened rubber in the middle and on the insole not the outsole where most neutral/Supination foot strikers land.

http://www.physiotherapiststralee.ie/wp-content/uploads/2017/02/pronation-supination-e1486383758318.jpg

"Outsole" refers to the outermost layer on the bottom of the shoe, not just the "outside edge" which is I think what you are getting at. "Insole" is on the inside of the shoe, either like Dr. Scholls things people buy and slip in and out of the shoe or an inner layer. And as the picture shows, the Kinvara have hardened rubber on the parts of the outsole exactly where the type of runner your diagram shows would need it.

use the right words wrote:

UsedtooLoveSaucony wrote:

Umm not exactly. Neutral shoes are for neutral and supination foot strikers. Saucony puts the hardened rubber in the middle and on the insole not the outsole where most neutral/Supination foot strikers land.

http://www.physiotherapiststralee.ie/wp-content/uploads/2017/02/pronation-supination-e1486383758318.jpg

"Outsole" refers to the outermost layer on the bottom of the shoe, not just the "outside edge" which is I think what you are getting at. "Insole" is on the inside of the shoe, either like Dr. Scholls things people buy and slip in and out of the shoe or an inner layer. And as the picture shows, the Kinvara have hardened rubber on the parts of the outsole exactly where the type of runner your diagram shows would need it.

+1

Good summary

There is not hardened rubber on the outer bottom of the shoe but whatever.

heyyo wrote:

Amazon Prime wrote:

Saucony sees the writing on the wall. Amazon is destroying retail and the little guy in business. That means companies the size of Saucony will not survive if they can't change the shopping habits of current consumers.

Nike likes this because this will destroy many of their competitors. Last one standing. This is why they are pulling out of retail.

Wake up folks. Amazon will destroy small business and small businesses.

Saucony is owned by Wolverine International which had nearly $2.5B in revenue in 2016. I wouldn't consider them "small" or the "little guy." Cool narrative though.

Each brand has to stand on its own inside the WWW structure, one does not fund the other.

Saucony is around $200 million in running shoes sales, throw our Nike and Adidas as their fashion volume trumps all, Saucony at speciality running is one of the players. Sales yes have been on decline but that is do to other players eating up speciality dollars, Hoka.

Amazon may hurt small retailers but it does not cause people to buy less running shoes, they are just buying them online vs brick and mortar.

The idea with the Kinvara outsole is to put harder rubber only where there is the most wear because the Kinvara saves weight by eliminating part of the outsole and mostly putting the softer EVA "midsole" in contact with the ground. For me, it mostly works, but people have different footstrikes and it probably doesn't work for others. For anyone, the Kinvara will wear down faster than a shoe with a hard rubber outsole covering most of the bottom of the shoe, but that's the tradeoff for lighter weight.

Back to OP: is there official confirmation of what Saucony's plans are?

Simple numbers wrote:

heyyo wrote:

Saucony is owned by Wolverine International which had nearly $2.5B in revenue in 2016. I wouldn't consider them "small" or the "little guy." Cool narrative though.

Each brand has to stand on its own inside the WWW structure, one does not fund the other.

Saucony is around $200 million in running shoes sales, throw our Nike and Adidas as their fashion volume trumps all, Saucony at speciality running is one of the players. Sales yes have been on decline but that is do to other players eating up speciality dollars, Hoka.

Amazon may hurt small retailers but it does not cause people to buy less running shoes, they are just buying them online vs brick and mortar.

Agreed wholeheartedly. Amazon used to offer running shoes at a good price but now they are even higher than most direct sites or specialty stores I don't even look.

In fact I buy mine and will see how much Amazon is a rip. But people still flock like they used to do with walmart they just assume its the best price. Good ole bait and switch.

akkaklauamamal wrote:

The idea with the Kinvara outsole is to put harder rubber only where there is the most wear because the Kinvara saves weight by eliminating part of the outsole and mostly putting the softer EVA "midsole" in contact with the ground. For me, it mostly works, but people have different footstrikes and it probably doesn't work for others. For anyone, the Kinvara will wear down faster than a shoe with a hard rubber outsole covering most of the bottom of the shoe, but that's the tradeoff for lighter weight.

Back to OP: is there official confirmation of what Saucony's plans are?

Referencing the picture dad bod posted of the Kinvara why not flip the hardened rubber to the outside and keep the eva inside the foot. Just seems backwards based on what other brands do.

Even Saucony gives the Type A/Fastwitch this and both are lighter shoes.

UsedtooLoveSaucony wrote:

Referencing the picture dad bod posted of the Kinvara why not flip the hardened rubber to the outside and keep the eva inside the foot. Just seems backwards based on what other brands do.

Even Saucony gives the Type A/Fastwitch this and both are lighter shoes.

It IS on the outside. Where that pink rubber is -- that's the outside.