Thought it might be helpful to wade through all 30-odd pages and 600-odd posts and summarize in one place (with links) what, exactly, New Generation Track and Field has or has not done to deserve all this. Take everything with a grain of salt. It's the Internet.
THE INITIAL DUSTUP:
Four days ago or so, runner/Instagrammer Emma Gee called out New Generation Track and Field -- photographer Ben Crawford's "media company, creative agency, and brand" aimed at young runners.
Through New Gen, Crawford and his collaborators (including Oregon Track Club athlete Matt Wisner) host a YouTube channel and Instagram feed, put out a print magazine, and sell branded clothing. While the entrepreneurship may be admirable, the tone is pretty much what you'd expect from a bunch of twentysomething dudes who started a "media company" out of their dorm room: It's vaguely defined, deliberately provocative, politically incorrect, and gossipy, and revels in bouts of political incorrectness. They've positioned themselves as "outsiders" despite being firmly rooted in Tracktown USA, with some of New Gen's regulars having served on one of the most respected track programs in the country; the crew can be safely lumped in with empty provocateurs like WesFly. Some of their videos are pretty well-made.
An Outside magazine article in which you can practically feel the author's raised eyebrow:
Another profile, this one from the Daily Californian:
College runner Evert Silva turned up in a few of New Gen's early videos.
Somehow, New Gen has scored event sponsors including Nike and On over the course of their career. Running is in a sort of Wild West period where major brands are trying to figure out where to put their money on social media, and New Gen got lucky.
Most of this would be easy to write off as crass twentysomething dudebro antics -- and it has been -- except at some point, to "build the brand," NewGen started aggressively courting a high-school audience with group runs and other gatherings ... and started hosting content-creation "summer camps" for teenage runners.
At the latest camp, sponsored by On, some of the teens staged a photo shoot led by up-and-coming photographer Ryder Lee ( ) as part of a NewGen camp project. It featured images of bullying against young women, including one getting her head shoved in a toilet and another getting her head shoved in a locker. As someone purporting to be a camper posted in this thread, all the participants thought it was "funny." NewGen shared (and, by extension, endorsed) the images.
Emma Gee called these images out in her Instagram post as setting a bad, misogynist example for impressionable kids -- urging NewGen to realize that being adult camp counselors carries with it some actual grown-up responsibilities:
This sparked a backlash from the NewGen community that got pretty ugly, including hate speech directed at Gee. NewGen (and the Ryder Lee) took down the provocative images. New Gen briefly posted an apology, but soon deleted that apology. They've been radio-silent ever since.
THE FALLOUT
In the wake of this, readers in this thread started digging into NewGen's archives, finding multiple examples of poor twentysomething judgment -- which, again, would be easy to write off ... if these dudes weren't also hosting summer camps for teens.
I want to be clear: The "groomer" accusations that have been thrown around in this thread are reckless and not backed by evidence -- but there's plenty of less-serious documented stuff that major brands (and the parents of these young campers) might find concerning.
This includes, in no particular order:
Frequently scoring their videos with songs that make liberal use of the n-word (example at 18:52):
Another video (shot at the 2022 summer camp) with an occasionally off-color soundtrack:
Crawford "talking sh*t" about rating the hotness of girls while in high school (starts at 1:43:00):
Crawford asking kids in a "man on the street" interview segment questions including "[Would it be worse to have] a gay son or (t)hot daughter?" and "If you could eliminate one race, which would it be?" (1:54 to 2:16 in this video):
Putting together a photo campaign with a decidedly softcore American Apparel vibe to promote New Gen's clothing line:
An essay from one New Gen camp participant that describes how "Hayley, Paul, Carter (counselor), and I all take the Rice purity test. Our scores are all within ten points of each other. I forget that I’m 15 for a hot minute." The Rice Purity Test ( ) is filled with sexually explicit questions.
There are a few items involving Matt Wisner, who's very personality-forward in the New Gen videos. He's exchanged DMs with one young blogger who started a conversation with Wisner, though it all seems fairly innocent. But then there's Wisner aparently telling this same blogger, as she described it, to "sexualize Carter Christman in the article [she was writing]." (It should be noted this young writer is clearly a big fan of Wisner and she should have zero criticism or recrimination or even a single message sent her way. I'm not linking to her blog in this post.)
One poster in this thread found what might be Wisner's Letterboxd feed, which contains an (almost certainly tongue-in-cheek) review fat-shaming the BARBIE movie cast.
There's also an image of Wisner hanging out in a bathroom with some campers during a fully clothed photo shoot:
None of this, near as I can tell, is actually criminal. Some of it is offensive, insensitive, crass, and/or deliberately provocative. Some of it (in particular a counselor maybe taking an online "purity test" with a 15-year-old) feels inappropriate, in a bad-judgment, you-should-set-stronger-boundaries-with-your-campers way.
That's most of the stuff with weblinks. There are unsourced pile-on rumors in this discussion thread, as well. But even if you leave that stuff out -- and you should, unless there's hard evidence -- the picture that emerges is a classic case of some 25-year-olds still sometimes acting like college provocateurs, but needing to revisit that behavior post haste after putting themselves in mentorship roles.
The best move of all would be for them to stop hosting summer camps. It would stop a lot of this sort of scrutiny.