As a former HS coach, I am surprised by how many college coaches didn't bother to talk to me. It also went the other way, where parents wouldn't talk to me about the realities of whether or not their child could run in college and the potentials of it.
I had one girl that was a pretty good talent (Division 2, low Division 1 potential) and had a solid work ethic, but was a soft racer and emotionally up and down. Her parents convinced a private NAIA coach to give her a scholarship to run for them. The scholarship started at 25% and would increase each year until getting 50% her senior year. Overall, it was worth about $25-30K. I never spoke to the college coach and only learned about her getting the scholarship from one of my other athletes.
Her first year in cross country, she was their number 2 on a team that finished top ten at NAIA nationals. That scholarship investment looks pretty good for the coach/team so far. That winter, during indoor track, she quit the team because practice ran late and she never got to eat dinner with her friends or hang out on the weekends because they were gone at meets. Of course, her scholarship got yanked.
The ironic part for her was that she ended having to get a job in the school cafeteria during dinner and on weekends because her parents couldn't afford for her to go to the school without the job or her scholarship.
Another year, I had a girl (returning state qualifier in both XC and track) decide not to come out as a senior. We had talked during track about the plan for her senior year and how we could position her to get some scholarship offers (she was also a 3.8 student). I told her that a couple of D2 schools with good programs were interested in her, so it was important for her to get in a good base over the summer. Going into summer, she seemed genuinely excited about that prospect. Since she lived with her dad in another part of the state during the summer, I didn't see her, but she said she was training.
The week before XC season started, she called me and said she wasn't coming out. When I asked why, she said it was because she didn't think she was going to get a scholarship offer at one of the two major D1 schools in our state and she really wanted to go to one of those schools with her friends. I knew two top 20 D2 schools in our state were very interested in her and told her that. She said she didn't care and "just wanted to have fun" her senior year before going off to college. A few weeks later, both D2 schools had contacted me and said they wanted to offer her scholarships, one at 100% (combo athletic/academic) and the other 50% with the chance to increase it if she did really well her senior year. Of course, both coaches lost interest when I told them she didn't come out from cross country. When I ran into the mom a couple of months later, she was really upset at her daughter for not going out and passing up the chance
Late in the XC season, a guy from our program who was running at one of the of the two major D1 programs called me and asked about her. I told her what had happened. He laughed and said the coaches at his school had been interested in possibly offering her a scholarship based upon how she did during XC (that school was actually her first choice). When I ran into her a year after she graduated, she confessed to me that she regretted not coming out her senior year. If only she had kept an open mind.