Combover, it isn't me. Mods can verify my IP. I don't play that game. That is a weird story, and I would want to see verification. I don't know that it even supports what I'm talking about anyway.
I'm trying to be very honest here, sharing an opinion that is clearly in the minority and not very popular. I appreciate the (mostly) earnest and considerate responses and questions.
HRE, yes, that was me. Are you equating a race like Chicago, which has an international, world-class field with a race like Vermont City or MDI? Hopefully you can understand there is a huge difference between the two. Would Chicagoans probably enjoy it more if the winner were a resident of Chicago? Yes. Would it make a difference for a race that is already firmly established? Absolutely not.
I need to clarify the kind of race I'm talking about. I'm definitely not talking about your Sticktown USA 5K and Pie Eating Contest. Nobody cares, and that will never change.
A mid-size marathon with a field of 500-1500 participants and cash prize of about $1000-$2000 for first place is the sweet spot of my argument. Larger than that, and they tend to have big enough marketing and recruiting budgets or have large enough prizes that even a guy as good as Michael Wardian fades into the background among all the Kenyans, Russians, and Ethiopians (who are also there for the prize money).
The kinds of "beyond day two" effects I have seen are an increase in participation in the actual event by runners and spectators, an increase in local residents participating in running activities outside of the time of the event, and improvements in the quality of the local athletes. While all of those positive effects are not direct and 100% related to a local runner winning a local race, it definitely acts as a catalyst to those things happening. The difference from year to year when a non-local runner wins a race like I described above, and when a local runner wins are obvious and significant. This taps in to a timeless human trait: we want to see people we know and are familiar with, win. People who live in "our" community, not "their" community. This is the basis for sport, people!!