Surprise! wrote:
The way you talk about this you'd think Nike had people on ESPN hyping this up. Nike isn't going to sell any more shoes or "look good" or "look bad" regardless of the outcome of this race. It has zero impact on anyone's perception of Nike except 4 people on letsrun that post under 50 different handles.
Uh, we're not talking about corporate Nike's bottom line here. Obviously distance running has zero impact on Nike's shoe sales... does that mean that some of the people at Nike aren't feeling a bit foolish about all of the attention that Rupp's AR effort received leading up to the race in light of the fact that another Nike athlete (who was ignored and treated like a second class citizen by the Nike powers that be) dominated? I've never seen anything in American long distance running like the pre-race 'hype' that Rupp's AR attempt was getting. We're not talking Olympics, we're talking some ho hum invitational in May. You're absolutely right- ESPN wasn't covering it, but that's not the point. What I'm talking about is completely relative to the sport.
Bottom line: Salazar's camp is Nike's darling, and Rupp is Nike's golden boy (perhaps rightfully so, given his accomplishments thus far). Salazar and Nike chose to hype this record attempt, transforming it into a one many show- including the Rupp noisemakers being passed out before the 10k. The fact that Solinsky did what he did was some of the sweetest poetic justice that I've ever seen, and you can bet your bottom dollar that Salazar did not sleep very well last night.