Personally I think the whole carrying of the flag is way too gratuitous. Everyone can tell who you're representing, especially at USATF championship races (waaaay overdone there). The flag should be honored. Too often it gets trivialized by being improperly displayed and treated during these victory laps. When the national anthem is played, then the flag gets honored. There are certain rules for display and treatment of the flag, here is the section about respect for the flag from
http://www.usa-patriotism.com/reference/flag_display.htm
( I deleted non-pertinent sections to keep it somewhat short).
§ 176. Respect for flag
No disrespect should be shown to the flag of the United States of America; the flag should not be dipped to any person or thing. Regimental colors, State flags, and organization or institutional flags are to be dipped as a mark of honor.
(b) The flag should never touch anything beneath it, such as the ground, the floor, water, or merchandise.
(d) The flag should never be used as wearing apparel, bedding, or drapery. It should never be festooned, drawn back, nor up, in folds, but always allowed to fall free.
Bunting of blue, white, and red always arranged with the blue above, the white in the middle, and the red below, should be used for covering a speaker's desk, draping the front of the platform, and for decoration in general.
(e) The flag should never be fastened, displayed, used, or stored in such a manner as to permit it to be easily torn, soiled, or damaged in any way.
(j) No part of the flag should ever be used as a costume or athletic uniform. However, a flag patch may be affixed to the uniform of military personnel, firemen, policemen, and members of patriotic organizations.
The flag represents a living country and is itself considered a living thing. Therefore, the lapel flag pin being a replica, should be worn on the left lapel near the heart.
911 was the worst thing that could have happened for the flag. Patriotic but uninformed citizens displaying flags inappropriately, the worst being the car window flag thingy. Where inevitably Jr rolls down the window and whoosh there goes the flag into the ditch as daddy speeds down the road. I have a box full of flags that I've carried home from runs.
Sorry if this is too drawn out, but it is the flag and should be respected.