I remember looking at the GST website weeks ago with an initial "Oh yes!" reaction at its design and user experience, thinking it was really well done for a new league at its infancy, especially with not having much data and content yet to offer to fans like the Diamond League or World Athletics sites. I was impressed, (even with those gorgeous illustrations of the athletes on each of their individual bio pages,) and provided me with a hopefulness that, if the meet itself could live up to this "cool" quality, then we're in for a treat.
Then I remember visiting the site a few weeks later, still excited, looking to catch up on what to expect for the inaugural event at Kingston. I took a look at the tickets experience, and my "Oh yes!" turned into an, "Oh no–really?" The venue/stadium seating chart still widely empty (denoted by the color grey,) and I had to convince myself that the "Buy Tickets" experience, at least from a visual perspective, was just not behaving as expected. We were only a few weeks out from the meet at the time, and I wasn't able to believe that there could be so little tickets sold with all of that money being invested into the league.
Fast forward to a few days ago, in eager anticipation, (still impressed with the site's look and feel,) my reaction shifted to more of a panicky, "Oh $***.–no way!" It couldn't be...those greyed-out empty seats from weeks prior were still...empty. "No way," I thought. (This has to be a problem on their web ticketing side.)
Then last night, so excited to share this "awesome new Track format that's going to be on TV!" my two little kids, I put on Peacock, (having to rewind to the beginning because we were a bit late to the action,) and "Oh $***. no way!" turned into, "Oh my god. They really didn't sell any legitimate amount of tickets. It really wasn't an issue with the site." I thought I was looking at COVID coverage. The stadium was embarrassingly, and shockingly empty.
With all that money supposedly being thrown into GST, I have a hard time getting on board with putting this mostly on the culture of Jamaican fans. Could they have even paid people to attend, even if to fly them in from another country, to prevent a potential disaster of a production? I imagine a lot of folks would've loved to go on an April vacation in Jamaica, to watch something that was supposed to be new, cutting-edge, and filled with "Only the fastest" athletes, (which we all witnessed as an additional, significant detail that sadly didn't live up to the hype.)
As far-fetched as paying people to fly in could sound, I'm speaking to the assumption that there are millions of dollars to spend, and millions of doIlars already spent/invested that could end up being wasted if the league becomes a massive flop. Protecting the investment should've started with a huge bang by filling those seats with Paris Olympics style energy. Instead, we were looking high school dual meet numbers.
I really hope the next two days pan out differently, but I truly, (perhaps naively,) expected the inaugural, Day 1 of Grand Slam Track, to be huge. I hope they come around and fix this for events in the US. I really want this new format to succeed. Also, I've mainly only commented about the piss poor attendance–not going to bother highlighting the piss poor production itself.