I think it is pretty obvious why Amy Hughes and Dave Keighley are both so dead set that they got the world records. All of Amy Hughes many personal sponsorships are based on her being a world record holder. Without those world record claims, she would not have got close to anywhere near the number she got in the past and present (and she looks to have a lot of personal sponsors). Take a read through this April 2015 Daily Mail article on them:
The incredible world record has seen Amy raise £30,000 for charity and become the face of sportswear specialists Brooks and lingerie company Panache.
She is also involved with the Dame Kelly Holmes Trust and has teamed up with the iconic children’s programme Blue Peter.
Amy said: 'Following my 53 marathons in 53 days challenge last year, I’ve been approached and given some fantastic opportunities.'
Following her 53 marathons in 53 days challenge Amy is currently working with Blue Peter and the Dame Kelly Holmes Trust to encourage more children to get active
She continued: 'I have spoken at Running Expos which has been amazing and I am currently working with Blue Peter at the BBC.
'I have been training one of their presenters, Lindsey Russell, to run her first marathon at the London Marathon this year.'
'I’ve decided to take on the challenge myself, but I will not only be running the marathon, I will also be running the 220-mile journey from my hometown Oswestry to London ahead of the big day.'
'I will also be starting from the celebrity start line which is unbelievable.'
Amy is also attending the Running Awards 2015 at the O2 Arena in London on April 24 to receive her ‘best running moment of the year’ award.
Dave has been constantly by Amy’s side since she completed the 53 marathons as she attends major events and speaking engagements including the upcoming Running Awards 2015 at the O2 Arena in London where she will be presenting an award as well as receiving the 'best running moment of the year’ trophy
She added: 'I am also honoured to be presenting an award on the night.'
'One message I’m keen to promote is the importance of regular exercise and activities in schools.
'To add to all of this, I am currently working for The Dame Kelly Holmes Trust, and have a lot of exciting projects on the horizon.'
'In a few months I’ll be swapping my running shoes for a bike and cycling from London to Paris in aid of the worthwhile cause.'
'I was touched at the support and encouragement I received both during and after my 53:53 venture and it too has motivated and inspired me to start up my own charity, The 53 Foundation, which will raise money to help people with disabilities get active. '
'I completed my 53 marathons challenge in Brooks Running shoes and have always been a big fan so I’m delighted to have been given the opportunity to join the team as a Brooks ambassador.'