Saucony Stops Making Apparel

I figured Saucony made some shirts and that's about it. Don't think of them too much for apparel.

Does some big conglomerate own Saucony?

housed wrote:

I figured Saucony made some shirts and that's about it. Don't think of them too much for apparel.

Does some big conglomerate own Saucony?

Wolverine

I wonder what $ of total revenue Saucony accounts for at Wolverine Brands. I'd be willing to bet Sperry, Keds and Wolverine all make a lot more $.

I do know that Saucony makes a great running shoe and has great customer service.

How much do you think sites like runningwarehouse.com are to blame? I never buy anything full price anymore because somebody will offer it for 40-50% off at some point.

glkj wrote:

Is New Balance next? Brooks?

New Balance is way bigger than Brooks and Saucony.

Brooks - $500 million revenue.

Saucony- which include Keds, and Sperry (Wolverine Boston) $900 million 2016.

So Saucony presumably is smaller than Brooks.

New Balance -$3.8 billion in revenue. Waay bigger. But they don't just do running shoes.

wejo wrote:

glkj wrote:

Is New Balance next? Brooks?

New Balance is way bigger than Brooks and Saucony.

Brooks - $500 million revenue.

Saucony- which include Keds, and Sperry (Wolverine Boston) $900 million 2016.

So Saucony presumably is smaller than Brooks.

New Balance -$3.8 billion in revenue. Waay bigger. But they don't just do running shoes.

Revenue & profit for the Wolverine Business Groups has been sliding for a few years. (see page 64)

Wejo,

Wonder how much NB makes from their deals with Liverpool, Porto, Sevilla and Stoke City. I'd be willing to bet it's a really, really good amount.

Why did Saucony do this after such a ballzy run from Parker Stinson????? If they still have apparel in retail stores I will buy it because of what he did.

Industry downturn wrote:

Saucony has stopped making apparel.

This post was the first time I learned that Saucony ever made apparel lol. Probably a prudent decision to cease that endeavor.

JagaBomz wrote:

Why did Saucony do this after such a ballzy run from Parker Stinson????? If they still have apparel in retail stores I will buy it because of what he did.

You were the 5'7" guy that ran out and bought Air Jordans after he scored like 45 in a game because you felt they could make you dunk like he did aren't you?

Poster Formerly Knownas Goober wrote:

Industry downturn wrote:

Saucony has stopped making apparel.

This post was the first time I learned that Saucony ever made apparel lol. Probably a prudent decision to cease that endeavor.

I've always liked their stuff. They provided my club nats team with jerseys free of charge a few years back. Loved their singlet and the half tights were great.

jewbacca wrote:

I've always liked their stuff. They provided my club nats team with jerseys free of charge a few years back. Loved their singlet and the half tights were great.

Did you love/like them because they were free? Had you spent $80 on either of them would have you loved/liked them so much? Since you said "loved" and "were", I'm assuming you no longer have them....and if this is the case, why so?

MeHereYouWhere?! wrote:

jewbacca wrote:

I've always liked their stuff. They provided my club nats team with jerseys free of charge a few years back. Loved their singlet and the half tights were great.

Did you love/like them because they were free? Had you spent $80 on either of them would have you loved/liked them so much? Since you said "loved" and "were", I'm assuming you no longer have them....and if this is the case, why so?

I still have them and still use both items, even though it's been a few years. Considering those half tights were superior to the Nike or Asics brands my college team provided (also free), I'd say it goes beyond loving them because they were free.

Would definitely pay full price for each. It's been a few years and I've actually been shopping for another racing kit. I was going to choose Saucony based on my experience with them, but I might have to speed that purchase along if they're pulling the plug.

These are the tights, if anyone is interested.

http://www.runningwarehouse.com/Saucony_Mens_Endorphin_Half_Tight/descpage-SMENHT.html

Amazon Prime wrote:

Saucony sees the writing on the wall. Amazon is destroying retail and the little guy in business. That means companies the size of Saucony will not survive if they can't change the shopping habits of current consumers.

Nike likes this because this will destroy many of their competitors. Last one standing. This is why they are pulling out of retail.

Wake up folks. Amazon will destroy small business and small businesses.

Saucony is owned by Wolverine International which had nearly $2.5B in revenue in 2016. I wouldn't consider them "small" or the "little guy." Cool narrative though.

If you have a parent company then you are a small,company. Saucony is a small company. Who is Nike's parent company? Exactly.

Saucony doesn't have access to other companies that are a part of Wolverine.

wejo wrote:

New Balance -$3.8 billion in revenue. Waay bigger. But they don't just do running shoes.

I'd be interested in seeing how they compare in running. NB is a pretty big lifestyle and athleisure brand at this point.

Business 101 wrote:

If you have a parent company then you are a small,company. Saucony is a small company. Who is Nike's parent company? Exactly.

Saucony doesn't have access to other companies that are a part of Wolverine.

Wrong. Small company designation is based on annual revenue and/or # of employees. Saucony as a stand-alone entity certainly exceeds those limits.

Smart move. No one wears it. That is just the truth .

Nike, Adidas, New Balance, Asics, under armour.... From an apparel stand point, that is what people wear.

I have yet to see anyone out in the open running or walking in saucony gear. In their running shoes? yes. Apparel? No.

Brooks is probably next. I rarely see people in Brooks apparel.

Those aforementioned brands have went the urban leisure route with their apparel, where as Saucony and Brooks didn't enter that realm. The gear is going to have to appeal to the non-running community as well. That is the only way to see apparel.

However, they have been focusing on a lot of throw back running shoes, and the young adults are eating them up. And their bullit shoes are really big in the Parkour community.