JEH wrote:
I agree with you, Pete. First, some people seem to be confused with the difference between breaking a pre-stated rule (which is not being condoned) and figuring out whether a rule is good to have in the first place.
Also, for a company that's just trying to break into the scene... all they care about is becoming a little better known. The more of an issue this is made out to be, the more people hear about them, the more they figure their stunt was well worth their time and effort. No one is other than TxRunGrl is going to boycott their shoes SOLELY because they broke a rule at Boston (and I bet more people like their moxie), BUT no one will buy their shoe if they don't know the brand exists.
They are not "just about to break into the scene." I remember the first time I saw them at an expo several years ago, promoting their shoes in a more traditional way. This clearly was not working since most of the runners there, including myself, thought they were a complete joke. I understand the need to get their name out, but what they are doing now is unethical.