Precious Roy wrote:
It is interesting how in running, most of the big influencers are very average runners. But the golf influencers are mostly very high level golfers who just fell short of a pro career. Paige Spirinac played Div. 1 golf and was on the lower level Cactus tour. Driver off the Deck king Carter Smith is trying to play his way into PGA Q school. So, it is interesting that with running, people want to see someone who is like a normal mid pack runner, but with golf, the influencers really have to be able to hit the ball.
This is the key insight, and I'm left asking why. As someone else said, it's at least as much about being entertaining as about being relatable. So why in running are the influencers SO FAR from being elite athletes?
As a hypothetical, I don't know any "baseball influencers", but what would people want to see? Probably something like "life in the MLB" or at least "my dream to play college baseball and then make the minors". It's unimaginable that people would watch a channel that's just a guy playing in some casual softball league, unless it's somehow a joke.
The same is true of any sport that I can think of. For swimming, it's not the lap swimmer at the rec who gets attention, it's the pro or top college swimmer. For cycling, the same. Even for triathlon, which has a lot in common with road running, many of the big influencers are top pros, and if you're an amateur, you should be at least making Kona or something (call that a 2:30 marathon, adjusted for age).
So what makes running different?