Hey Piero,
The music business exists today because of the Beatles, George Martin and Brian Epstein.
Rock music was dead when they came along. The whole 50s thing with Chuck Berry, Little Richard, Carl Perkins, Elvis, etc etc was done, kaput. Over. Crooners like Paul Anka and Pat Boone and Perry Como were the flavour. Vanilla.
There are many bands that have fashioned successful careers sounding like the Beatles or borrowing rhythms and innovations from the Beatles. Still to this very day. The technology today is because of the Beatles. Half the stuff in pro tools was George Martin, Geoff Emerick and the Beatles own curiousity and experimentation that engendered technology in use today. They did it all manually. You can thank them for this.
Their story is unique and worth retelling.
Paul McCartney, for example, at age 78 nearly 79 wrote, produced, engineered, sang and played all of the instruments for his album McCartney III, which went number 1. And this is largely without him being a sexy teen/20s something, without stealing samples, without autotune, clicktracks (he played the drums). And done largely without any radio support or fevered youth-driven social media hysteria.
Number 1. Today.
Most of the songs are very good and would fit into his career beautifully from the 60s, 70s, 80s, 90s, 2000s, 2010s, 2020s.
His voice is going, but his legacy is massive and absolutely relevant today.