My apologies if some of this has been addressed. I have only skimmed this and posted this on another thread:
When USATF restructured the NBA was gaining popularity by showcasing individuals such as Dr. J, Bird, Magic, etc. instead of teams. This was very successful for the NBA at the time. USATF publicly said they were going to follow this model. JJ Kersee, Lewis, Johnson, and a few others received the lion's share of publicity and attention with their backstories of course.
So now, many years later, they still think they could gain random sports fans views with this approach. This is why 4-5 of each gender are rammed down our throat. Felix is at the head of the class and has even had events (4X4 mixed gender) added to major competitions in what I believe is for her benefit.
This is why we see close-up views of athletes bent over with hands on knees after finishing while the unseen battle for third and a trip to the Olympics is unseen. This is why the very key portion of the men's 800 was focusing on Brazier fading instead of a spirited battle up front.
USATF & TV should understand via ratings that casual fans are not drawn in following the old NBA model and that those who do watch (t&f fans) do not want to listen to repeated "mom" and "dairy farm" drivel in place of great competition.