Daniel88 wrote:
I think what rubs people the wrong way is that they DON’T pretend to be an elitist brand. Rather, they market themselves as the everyday runner’s choice of apparel. They make singlets that are inspired by famous articles of clothing found in the trash can, or track spike bags made out of discarded pieces of clothing in a factory, and yet they jack up their prices to a sum that less than 1% of people can afford. DESPITE marketing themselves as an “amateur”, “rags to rags” brand. Kinda a crappy way to play on people’s emotions. If they just admitted they were in fact an elitist brand, with their 200 dollar shirts and 70 dollar shorts, there would be no problem.
I guess that's the beauty of capitalism. You can get suckers to buy any crap you want if you market it right. Cue credits.
"Amateur" simply means "not professional", it doesn't necessarily mean poor. Their marketing focus seems pretty honest and direct to me: Classic and Ivy League-inspired goods for running enthusiasts who can afford it. I find nothing off-putting or dishonest about it. And I have never bought any of their products.