Anecdote is not the singular of data, but most of the Muggles I know are vaguely familiar with Des and Kipchoge; that is, they couldn't volunteer their names, but they do recognize the runners as "the woman who won Boston" and "the Breaking 2 guy".
DanM wrote:
Eric Arthur Blair wrote:
Ackley and Grassrunner nailed it. Media coverage much better late 60s to early 80s getting general public involved and interested in the sport. Helps to have a few stand-out personas, too.
Exactly. As famous as Boston is for the marathon, Bill Rodgers is probably the only recognizable name to the average person in the Greater Boston area. People in Marblehead/Swampscott may be able to name Shalene Flanagan.
Just so. Running is a niche fandom in this country. In February, when driving downtown to start a shift as a volunteer at the Marathon Trials, I was excited to hear a broadcast team from one of the local sports-talk stations that was near the start area. Until I realized they were there for a frickin' car show, and only had the vaguest idea why downtown Atlanta was full of skinny people in shorts and singlets. They solemnly informed their listeners that "the fastest runners in the world" were running through the streets of Atlanta "as we speak". Three hours before the start of the race.
Americans only pay attention to running (and swimming and gymnastics) every four years. And even then, it's the sprinters and hurdlers who get the coverage, since those are the events Americans historically medal in.