Good discussion, and I am glad to see some people agree with some of my points.
I was basing my opinion on observation, and moreso, on certain paper I read. Here is that paper:
http://www1.elsevier.com/homepage/sab/gait/97000386/fulltext.pdf
Review Paper
The biomechanics of running
Tom F. Novacheck
Here are some excerpts which seem to support my contention that Initial Contact of foot to ground does not produce as great as forces on the body as does the mid-stance phase, as the whole foot(or most of it) lands on the ground and the entire foot and leg absorb impact:
1) "Fig. 8. Schematic of a typical ground reaction force (vertical component)
in a runner (rearfoot striker). The first peak is a passive force
peak associated with the shock of contact with the ground. This is
attenuated by the heel pad and shoewear and modified by passive
characteristics of the running surface. It is generally SMALLER and of
shorter duration than the second peak due to active muscle forces (as
depicted in this example). This second peak is centered about stance
phase absorption (vertical dashed line) marking the end of deceleration
(absorption) and the beginning of acceleration (generation)."
2) "Shortly AFTER initial contact, the
quadriceps become dominant producing a knee extensor
moment. The magnitude of the peak knee extensor
moment tends to be greater in running than in sprinting.
This is related to the runner’s greater degree of
knee flexion as the limb is loaded."
3) "This led to inaccurate assumptions. The greatest of
these was that most injuries occur as a result of the high
impact forces at the time of heelstrike. As a result, a
tremendous amount of research has focused on
footwear and the running surface and how those two
factors alter the impact of heelstrike [69–75]. By reviewing
Fig. 8, it is easy to see that the passive forces
associated with heelstrike are smaller and shorter in
duration than the larger, active force phase during the
latter 3/4 of the stance phase [40]. This is not to say
that attenuating the shock of ground contact is not
important. It is essential, however, to understand that
absorption does not occur instantaneously like a bowling
ball landing on a cement sidewalk! Several different
tissues dissipate this force over time during the first half
of stance phase (as previously discussed) thereby minimizing
the shock to the body [40]. These tissues include
1. Achilles’ tendon
2. Plantar fascia
3. Quadriceps mechanism
4. Hip abductors "
4) "It now seems more likely
that most of the chronic injuries from jogging are
related to the high forces that occur in mid- and late
stance [than from forces at initial contact]".
5) "Peak forces(on the achilles tendon) do not occur at initial contact, but in midstance.
They are generated by the powerful contraction of the
gastrosoleus—not by the shock of initial contact with
the ground. These injuries are due to the active muscle
forces of midstance not to the passive impact forces at
the time of initial contact."
So this guy's heel might touch first, but it might just brush the ground as he quickly rolls onto his whole foot, which might not change impact much from somone who touches midfoot first before their whole foot lands on the ground.