I just found this in the comments section on a youtube vid.
It is pure hearsay, but it is not the alleged source that is important, it is the content:
"He train kids at york university here and i asked him about the race he himself in his own words said this when i heard him talking "Man, if i didn't put my hand up in the air in that 10m i would have ran 9.72. But I was going to run even faster at the next big meet to create even more hype because one you run a time that you can't run again, its not as interesting to watch". Those were his exact words."
Regardless of whether he would have run 9.72 or not (he wouldn't have, BTW, he could maybe have gotten 9.76/9.75 with a "perfect" finish), and regardless of whether or not he actually COULD have run faster in a subsequent meet, and regardless of who actually said and wrote this, the idea of it not being as interesting to watch when the best athlete can no longer run his previous time is what is important here.
In distance races, there is time for drama to develop, and the races have definite phases--even the crap 5,000m at 2013 US nationals. But in the 100m, it is over so quickly that by the time most people get into the race, it is already over, and all they are left doing is staring at a time, and watching replays.
For us hardcore sprint fans it's different, we know who is running and who is doing what, we know what to look for during the race, and because we are prepared for what will happen, we can process what is going on faster than the casual fan, so the race seems a lot longer to us.
We have already started to invest in the drama well before the race even begins, so that it's like a distance race with a finishing kick. For us it's just as good, even better, because the drama leading up to that finishing kick can last a week, a month, or a season--but for the average person, not so invested, it is a fleeting, ephemeral image that disappears, leaving only the times on the board.
Without that drama, there is only a finishing kick, and times on the board. For sprinting to be popular, an effort must be made by the powers that be to develop the drama, and to bring it to the people, so that they are invested, and so the race can last a week, a month or a season. Ben/Carl is the perfect example of this.
By the same token, Bolt is also dramatic, when he comes out sucking wind, and then goes on to set records and win golds later in the season--but Bolt is a one-man show, which is always less interesting than having a cast of characters who personify the good and the bad. Forget about "inner demons" and "personal challenges", give us a white hat and a black hat, something that is easy to understand, some basis that is easy to build a drama around.
The upcoming race with Vicaut, Kiryu, Dasaolu, Collins, etc. promises to be interesting to sprint fans. None of these guys is currently playing a lead role in the 100m, but in this case the parallel plots are more interesting than the main plot at the moment.
Anyway, sprinting needs someone who cares, and who can make other people care, because otherwise it's lame. For me, Ato's not doing it, and the people who write stuff are way too conservative. Places that publish things aren't going to pick up that sort of sanitized pablum, because it's just not interesting. Why didn't the media pick up on, and exacerbate, the tensions between Knight and Jeter when Knight suggested that Jeter was using?
We need good and bad, without it there is essentially no plot, and without a plot, there is no story, and without a story, there is no race, and without a race, there are just times.
And with just times, the only thing fresh is a better time.